People Make Roofing: Ryan Groth

Welcome to People Make Roofing, a call to action led by Roofing Talent America and RoofersCoffeeShop®, with Heidi J. Ellsworth and Luke McCormack. In this episode, Heidi and Luke talk with Ryan Groth, founder and CEO of Sales Transformation Group, about his journey from professional baseball to sales leadership in the roofing industry. Ryan shares how mentorship, structured sales systems and a strong company culture can transform contractor success. The discussion highlights the power of proactive sales strategies and the importance of continuous growth. Tune in to hear this impactful conversation!

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