LIVE From IIBEC 2026 Sponsored by Western Colloid

Live from the IIBEC 2026 Conference and Trade Show, this special Coffee Conversations®, sponsored by Western Colloid, brings together leaders from across the roofing and building enclosure industry to explore how performance expectations are evolving in 2026. With increasing climate pressures, tighter energy codes and growing lifecycle accountability, roofing professionals are being asked to deliver more than ever before. This discussion will examine how consultants, contractors and manufacturers are approaching durability, moisture management and long-term asset planning. From repair versus replacement decisions to quality control in the field, we’ll unpack the factors shaping smarter roofing strategies. Join us live from IIBEC as we explore what true performance means for the future of roofing.

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