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Emotional Intelligence in Roofing

 

Join us for a thought-provoking Coffee Conversations, sponsored by Owens Corning, as our host, Heidi J. Ellsworth and panel dive into the often overlooked yet crucial aspect of emotional intelligence in the roofing industry. Creating, manufacturing and selling roofing materials is more than just transactions; it's about understanding the unique emotional landscape of consumers while building a lasting connection with your customers. 

In this engaging session, we'll talk with Owens Corning Color Specialist Sue Burkett,  Product Leader of Duration Jess Tinney, The Third Estimate CEO Tara Colopy and Director of Marketing at Ingage Pam Torrey, to explore the intricacies of emotional intelligence that can transform how consumers choose colors and design for lasting beauty and performance. You won’t want to miss this revolutionary conversation, register today! 

Read the transcript. (coming soon!)

Listen to the podcast.

Watch below or on YouTube.



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Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

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RCS -  Ad - Trends Survey 2026
Home Service Freedom -  - Register for Event 2026
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PAC-CLAD/CITADEL -  Ad - METALCON
RCAW -  Ad - Women in Roofing Day