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The Whole-home Exterior Advantage
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What opportunities are contractors often overlooking during the planning and design phases of complex projects?

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August 31, 2026 at 12:32 p.m.

AnnaLockhart

In this RoofersCoffeeShop® Coffee Conversations, Heidi J. Ellsworth is joined by SOPREMA’s Mark DeFreitas, VP of Strategic Accounts, and Chris Evans, Vice President of Estimating for KPost Roofing & Waterproofing to discuss the award-winning roofing system installed on the National Medal of Honor Museum in Arlington, Texas. The conversation explores the industry trends driving demand for complex roofing and waterproofing solutions, why collaboration is critical on high-profile architectural projects and the challenges contractors face when working on buildings with unique geometries and demanding performance requirements. Guests share real-world lessons from navigating steep and low slopes, multiple elevations and intricate waterproofing details while balancing durability, aesthetics and long-term protection. They also discuss best practices for material selection, project coordination and execution that helped make this nationally recognized project a success. 


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