Tell people..................

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August 14, 2012 at 2:46 p.m.

CIAK

Excerpt from a conversation with my brother. Amazing what kind of conversations you have when your laying around doing nothing. Tell people what specific action to take. Few businesses realize that they must lead the customer to action. People need to be explicitly told how to act to obtain your product or service. Therefore - and this is incredibly important -every sales call, letter, commercial or personal contact should make the case for your product. Give the prospect a brief education, then take him by the hand, figuratively, and tell him what specific action to take , B) :) :) B) Deep Down In Florida Where The Sun Shines Damn Near Every Day