How important is diversity and inclusion to the next generation, and how is the roofing industry responding?

Tune in as panelists Lilli Tillman Smith, Cade Pack, Mia Zamora, Brandon Menzel and Lane Maimone discuss the future generation of roofers and what it means to be a part of such an exciting future. 

Roofing is more than a trade — it’s a craft, a career and a community that thrives on innovation and people. As the industry faces a wave of retirements, labor shortages and evolving technologies, the next generation of roofing professionals is stepping forward to shape the future. In this Coffee Conversations, sponsored by Johns Manville, we’ll explore how young leaders, entrepreneurs and skilled workers are entering the roofing world, what motivates them and how companies can better recruit, support and retain them. From training and mentorship to culture and technology, this conversation will highlight fresh perspectives and bold ideas about what it means to build a career in roofing today and tomorrow.