How a trademark creates value for your business

When you talk about the many different ways through, which you can create increasing value for your business organization or brand and its products then you also have to consider the benefits that trademarks provide as well. The best thing about registering for trademarks is that you can get anything trademarked and legally protect them. Whether it be a trademark for car club name or for a product that you are trying to develop. Everything can be protected and once trademarked the value of your assets also increase as well. What other ways can you create value for your business?