Yvette Cruz
Generation Z, the Driving Force in Future Industries
By Yvette Cruz. Welcoming younger generations to the roofing industry and connecting with their communities for more opportunities and growth. In this Coffee Conversation, sponsored by Beacon, Megan Ellsworth sits with an entire panel of guests who are under twenty-six years of age! Featuring Gen Z, we welcomed ...
Putting Customers First During Uncertain Times
By Yvette Cruz. Principal values of USG result in innovative measures taken to survive a global pandemic. In 2020, the COVID-19 pandemic caused significant disruptions around the world. The repercussions that it brought lead to shortages of staff, material and business overall. USG Securock®, a building materials manufacture, has been ...
Distraction or Opportunity?
By Yvette Cruz. Teachable moments when a school roof is needed. No one better understands the adverse effects of distraction inside a classroom better than teachers. Unfortunately, no one can plan for unexpected events to take place. Nathaniel Morton Elementary School was in need of a new roof. After being told ...
Local Roofing Company Rallies Together for Retired Veteran
By R.Y. Cruz. Retired Lieutenant Colonel was lent a helping hand by a local roofing company upon hearing of his home’s fate. Jim Rafferty is a retired Lieutenant Colonel from Port Charlotte, Florida. Retiring to the warm sun of coastal Florida sounds like a dream, right? Unfortunately, it’s not always ...
