Project Map It
Building a stronger roofing industry together
By Jesse Sanchez. Project Map It supports National Women in Roofing to help expand leadership, professional development and opportunity across the industry. The future of roofing depends on creating space for more perspectives, stronger leadership and broader career opportunities. For Project Map It (PMI), supporting National Women in Roofing (NWIR) ...
How AI is reshaping contractor search
By Project Map It. Structured project content can help roofing and remodeling companies improve visibility as homeowners increasingly use AI-powered tools to research contractors. For years, Project Map It has helped roofing and remodeling companies strengthen their digital presence as contractors have relied on traditional search engine optimization (SEO) strategies ...
AI is changing the research game
By The Coffee Shops™. Dive into why GEO is replacing SEO and how this shift is helping connect homeowners with reliable contractors. For years, research has been ruled by search engine optimization (SEO) – a process based in keywords, backlinks and location signals that engines like Google utilize for organizing ...
Breaking the stigma: Roofers in recovery are not alone
By Jenny Yu. Through meetings, fundraising and education, Roofers in Recovery brings resources and a community of support directly to roofing professionals. Mental health and addiction remain challenging topics in many trades, including roofing. Organizations like Roofers in Recovery are working to change that by creating support networks, hosting recovery ...
How roofing projects are reshaping SEO
By Jesse Sanchez. Learn how showcasing completed roofing jobs strengthens local search visibility and builds homeowner trust. Search engine optimization (SEO) for roofing companies has evolved beyond keywords, service pages and reviews, placing increasing importance on verifiable, real-world proof. Companies like Project Map It note that in competitive local markets, ...
Show off your best CertainTeed roofs and win
By Heidi J. Ellsworth. Share your work, build your brand and celebrate roofing craftsmanship. Roofing contractors take pride in the craftsmanship, detail and durability that go into every roof installation. Now there is an opportunity to share that work with the entire industry. The CertainTeed Roof Showcase Photo Contest, sponsored by ...
What “near me” really means in roofing searches
By The Coffee Shops™. Homeowners are more likely to hire roofers who can demonstrate real experience in their area. In the recent article “Roofing SEO: Why Showing Real Jobs Matters More Than Ever,” Project Map It explains how local search has evolved and why homeowners benefit when roofing companies ...
Inside the Superdome at CertainTeed’s Business Builders Workshop
By Karen Edwards. It was a fabulous day of learning, networking and community. RoofersCoffeeShop® recently had the privilege of attending the CertainTeed Business Builders Workshop at the iconic Caesars Superdome in New Orleans, held at the start of January. What an incredible experience it was — an immersive day ...
Roofers for Recovery raises awareness for mental health
By Jesse Sanchez. Golf events and trade show meetings connect roofing professionals with recovery support and workplace resources. Roofers in Recovery has launched fundraising initiatives that have received ample support from community members across the roofing industry. On this episode of Roofing Road Trips®, host Alex Tolle sat down ...
How to put your PMI map to work
By Project Map It. A smartly used Project Map It portfolio can turn a routine sales pitch into proof homeowners can trust. Homeowners don’t buy promises. They buy evidence. And that’s where Project Map It (PMI) gives contractors a real edge. Before you talk products or pricing with a customer, ...
