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Owens Corning®

Owens Corning and Roof Scout introduce Scout, an exclusive virtual sales agent for homeowners and roofing contractors

Owens Corning and Roof Scout introduce Scout, an exclusive virtual sales agent for homeowners and roofing contractors

Scout educates homeowners on the Owens Corning® Total Protection Roofing System® while walking them through the product selection process in an interactive presentation. Owens Corning and Roof Scout, Inc. are introducing Scout, the roofing industry’s first virtual sales agent tailored to homeowners’ buying personas and contractors’ businesses. Bridging the gap between ...


RoofersCoffeeShop® En Español: El contenido que marco marzo

RoofersCoffeeShop® En Español: El contenido que marco marzo

Por Jessica Bravo. Las historias, entrevistas y recursos más leídos por la comunidad de roofing este mes. Uno de los contenidos destacados fue un episodio de La Voz de los Ruferos, en el que Alejandra Mahecha Bader, de MuleHide, comparte cómo es un día en su rutina como representante ...


CRA show drives record turnout and industry momentum

CRA show drives record turnout and industry momentum

By Jesse Sanchez. Learn how the event delivered strong networking, education and business opportunities for roofing professionals. The Colorado Roofing Association (CRA) show reinforced its position as a cornerstone regional event, bringing together contractors, manufacturers and industry organizations for one of its largest gatherings to date. This year’s show was ...


Rebuilding roofs and hope

Rebuilding roofs and hope

By Emma Peterson. Four roofing projects across the U.S. show the power of compassion, service and community. As the cost of living continues to increase, many homeowners struggle to gather funds for large home projects, like a reroof. This is especially true for our more vulnerable neighbors, such as ...


Caught doing good 4 programas comunitarios de retechado

4 programas comunitarios de retechado

Por Emma Peterson, traducido por Alberto Torres. En todo el país, comunidades y techadores están uniéndose para proteger a sus vecinos de los elementos. Un techo es una parte crucial para proteger tu hogar y a tu familia, pero también es una inversión costosa, a veces fuera del alcance de ...


Excellence in Asphalt Roofing Awards highlights craftsmanship across North America

Excellence in Asphalt Roofing Awards highlights craftsmanship across North America

By The Coffee Shops™. ARMA recognized outstanding roofing projects that demonstrate the versatility and performance of asphalt systems. The Asphalt Roofing Manufacturers Association (ARMA) is recognizing top-tier craftsmanship across the industry with the 2026 Excellence in Asphalt Roofing Awards. The awards were presented during the 2026 International Roofing Expo in ...


Ladies, all aboard the NWIR cruise!

¡Damas, todas a bordo del crucero de NWIR!

Por Jenny Yu, traducido por Jessica Bravo. El Retiro de Florida 2026 de NWIR zarpa hacia las Bahamas del 10 al 13 de abril para una experiencia de networking con temática náutica. ¡Es momento de dejar atrás el estrés y disfrutar del sol en el Retiro de Florida 2026 ...


A critical look at AI

A critical look at AI

By Emma Peterson. Trent Cotney and Jon Gardner discuss AI liability, confidentiality and how contractors can build safe, effective practices. As artificial intelligence (AI) grows more and more common in our everyday life, it’s important to look at it critically and understand how it can be used as a tool. ...


Seeing beyond sales

Seeing beyond sales

By Emma Peterson. An eye‑opening RLW explores how accurate, big‑picture financial data helps contractors uncover errors, correct course and grow with confidence. Roofing is a busy and competitive market. It is easy to fall into the trap of managing your business on a day-to-day basis. And while this method keeps ...


Ladies, all aboard the NWIR cruise!

Ladies, all aboard the NWIR cruise!

By Jenny Yu. The 2026 NWIR Florida Retreat sets sail for the Bahamas from April 10-13 for a nautical networking experience. It’s time to cast off your stress and soak up some sun at the 2026 NWIR Florida Retreat! National Women in Roofing (NWIR) of Central Florida is hosting ...


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