KARNAK Reflective Coatings, Sealants and Cements
Industry association expands membership to roofing contractors
By Jesse Sanchez. The Roof Coatings Manufacturers Association is inviting contractors to help shape education, advocacy and the future of the growing roof coatings industry. The Roof Coatings Manufacturers Association (RCMA) has expanded its membership to include roofing contractors, creating new opportunities for collaboration among manufacturers, suppliers and the professionals ...
Roof restoration gains ground as owners seek lasting value
By Jesse Sanchez. Sustainability, labor availability and rising reroofing costs are creating new opportunities for contractors who understand when and how to restore existing roofs. Roof restoration is becoming a more prominent option as building owners look for ways to manage costs, extend roof service life and reduce disruption. During ...
Restoration education opens new markets to roofers
By The Coffee Shops™. Build your roof restoration knowledge with KARNAK University. As roof restoration continues to gain momentum as a cost-effective alternative to roof replacement, contractors who understand restoration systems are better equipped to identify opportunities, recommend the right solutions and deliver long-lasting results. To support contractors interested ...
Building a commercial roof service program that customers value
By Jesse Sanchez. A clearly defined maintenance program can help contractors protect roof assets, strengthen customer relationships and create recurring opportunities. Commercial roofing contractors often begin customer relationships with small repairs, but a structured service department can turn those initial calls into long-term partnerships. During this CoatingsTalk, Chris Huettig, vice ...
The restoration advantage: How manufacturers help contractors succeed
By Dani Sheehan. As restoration continues to grow, contractors increasingly rely on manufacturers not just for products, but for expertise, training and partnership. Today's restoration projects require technical expertise, accurate roof evaluations, strong sales conversations and a deep understanding of building performance. To help contractors meet those demands, manufacturers are ...
Why contractors are getting involved
By The Coffee Shops™. Experts discuss RCMA’s role in the industry and the value of contractor participation. In the field, contractors consistently navigate evolving codes, technical standards, product innovation and legislative changes. Staying competitive requires access to reliable education, industry advocacy and collaboration with peers across the market. For Chris ...
The shift toward roof restoration solutions
By Jenny Yu. Industry experts discuss how increased awareness and tight labor markets are driving a shift toward coating restoration systems. Roof coating restoration is gaining momentum as building owners and specifiers look for cost-effective, less disruptive ways to extend roof life. In a recent episode of CoatingsCast™, industry experts ...
Reimagined roof repair packaging
By Dani Sheehan. Sometimes the most meaningful product innovations come in the smallest design changes. Innovation isn’t always about creating an entirely new product. Sometimes it’s about rethinking how existing products perform on the job. During a live demonstration at the International Roofing Expo (IRE) 2026, KARNAK highlighted not only ...
Building a business around maintenance
By Dani Sheehan. KARNAK is helping move roof maintenance from a reactive service to a strategic growth driver for contractors. Across the industry, maintenance is creating new entry points into commercial roofing, strengthening relationships with building owners and helping contractors build more resilient, diversified businesses. This shift is being driven ...
Selling roof restoration
By Jenny Yu. Industry experts discuss how education, financial considerations and specification strategies are shaping the coatings market. As interest in roof restoration continues to grow, contractors and manufacturers are finding new ways to explain the value of coatings to building owners and design professionals. In this CoatingsCast™ episode, Megan ...
