Jesse Sanchez, Writer
Leading with passion: A journey in roofing
By Jesse Sanchez. Discover how one woman’s career in roofing evolved and why she feels the industry is full of surprising opportunities. Beth Berinti’s career path has been anything but ordinary. Having made the leap from the world of retail management to a pivotal role at Tremco, she now oversees ...
Revolutionize your remodeling business with Renoworks Pro
By Jesse Sanchez. AI-powered design transforms how contractors close deals, increasing upsells by up to 300%. Renoworks Pro is changing the game for contractors, offering an AI-powered visualizer that allows remodelers to design homes in minutes — no prior experience required. With a focus on boosting sales and ...
Deciding between felt and synthetic roof underlayment
By Jesse Sanchez. Choosing the right underlayment is a pivotal step in ensuring your roof stands strong against the elements while maximizing efficiency and durability. When it comes to building or replacing a roof, homeowners often focus on visible elements like shingles or tiles. However, a critical component lies beneath ...
Aspiring to transform metal construction
By Jesse Sanchez. The future of metal buildings is advancing rapidly — those who embrace change are poised to lead the way. In this MetalCast™ interview, Heidi J. Ellsworth sat down to have a lively discussion with Bobby Mesmer, CEO of RMG Erectors and Constructors, who shared his bold vision ...
From law enforcement to roofing
By Jesse Sanchez. Discover how a career pivot led to becoming a trailblazer in the roofing industry. In this episode of Stories From the Roof, host Megan Ellsworth chatted with Erica Reed, vice president of construction operations at Elite Construction Solutions, about her unconventional journey from working in law enforcement ...
The evolution of fluid-applied roofing systems
By Jesse Sanchez. Why liquid-applied membranes are revolutionizing roofing in today’s environment. The conversation around liquid-applied roofing systems is changing as their role in restoration and sustainability gains prominence. In this CoatingsTalk, hosted by Karen Edwards, Greg Hlavaty and Hal Leland from Western Colloid explore the nuances of fluid-applied systems, ...
Timeless elegance and innovative roofing materials make this family home shine
By Jesse Sanchez. Discover how a cutting-edge slate roofing solution combines beauty, durability and ease of installation in a standout home renovation. A family home in Pennsylvania has undergone a striking transformation with the installation of READYSLATE®, an innovative pre-assembled natural slate roofing system. The project, led by the historic ...
The underrated role of pipe collars in roofing
By Jesse Sanchez. Pipe collars are essential for waterproofing, durability, energy efficiency and protecting roofs from pests and debris. In the world of roofing, the small details often go unnoticed but hold immense importance. Pipe collars, such as those provided by Wil-Mar Products Inc, seemingly minor components, play a pivotal ...
Revolutionizing roof-leveling solutions
By Jesse Sanchez. This roofing solution from BITEC is a fast-drying compound that addresses ponding water on flat rooftops. Flat roofs, while common in modern construction, often fall victim to ponding water — standing pools that compromise structural integrity- escalate maintenance costs and lead to premature wear. Addressing this pervasive ...
Tackling labor shortages with clever innovations
By Jesse Sanchez. Discover how to overcome labor shortages with groundbreaking efficiency solutions. In a recent Coffee Conversations® from RoofersCoffeeShop®, host Heidi J. Ellsworth dives into product innovation and labor savings in the roofing industry. Joined by Wesley Sherrer from Hunter Panels and Tom Rhoads from Carlisle Construction Materials, the ...
