Jesse Sanchez, Writer
A greener roof, a smarter future
By Jesse Sanchez. This innovative low-rise foam adhesive offers sustainability, enhanced safety and simplicity for roofers. When it comes to the future of roofing, sustainability isn’t just a buzzword — it’s a requirement. And H.B.Fuller is betting big on that future with the launch of its new low-rise foam adhesive: Millennium PG-1 ...
Pipe collars: Small in size, big in benefits
By Jesse Sanchez. Overlooked and overexposed, faulty pipe collars drive costly leaks, but prevention is simpler than you think. When a residential or commercial roof begins to leak, many homeowners assume shingles are to blame. But seasoned roofing professionals like those at Wil-Mar Products Inc. know better. In many cases, ...
Roofing expands with sustainability in mind
By Jesse Sanchez. New manufacturing plant and eco-innovations mark a major leap for this roofing manufacturer. At the 2025 International Roofing Expo (IRE), Malarkey Roofing Products revealed ambitious expansion plans alongside its continued push toward sustainable innovation. Speaking with Lauren White, Malarkey sales team executives Mike Fields and Craig Lott shared details ...
Why service matters: The overlooked engine driving roofing business success
By Jesse Sanchez. Service isn’t just a division, it’s a strategic lever that drives long-term growth, ensures stability in shifting markets and builds a durable competitive edge through lasting customer relationships. In the high-stakes, fast-moving world of commercial roofing, production often gets the spotlight. But behind the scenes, another engine is quietly ...
Innovations in coatings: Highlights from World of Concrete 2025
By Jesse Sanchez. Explore the latest advancements in coatings technology that enhance efficiency, durability and safety in construction. The World of Concrete 2025 had industry leaders unveiling cutting-edge solutions that promised to transform the coatings and waterproofing sector. Among the standout exhibitors was Gaco, a company at the forefront of ...
Cut labor time, not corners
By Jesse Sanchez. Leister’s Vacuum Plate 100-LP makes leak detection faster and easier for contractors. For contractors looking to reduce labor hours without sacrificing quality, Leister’s Vacuum Plate 100-LP might be one of the smartest investments they can make. Unveiled at the Midwest Roofing Contractors Association (MRCA) show, the compact, battery-powered tool quickly ...
How textured finishes are changing the game in metal design
By Jesse Sanchez. Standardized palettes and real-wood aesthetics are making metal coatings more appealing than ever. As the demand for more sophisticated, weather-resistant building materials grows, AkzoNobel is stepping up with textured coatings that not only deliver on performance but bring design flexibility and ease of planning into the spotlight. In this ...
Dugouts to deal sheets: How a former pro ballplayer found a home in roofing
By Jesse Sanchez. From pro baseball to roofing boardrooms, Ryan Groth turned competitive grit into a game-changing sales career and found his purpose. In this episode of People Make Roofing, cohosts Luke McCormack from Roofing Talent America and Heidi J. Ellsworth sat down with Ryan Groth, founder of Sales Transformation Group (STG), ...
Maintenance, chemistry and the “forever roof” myth
By Jesse Sanchez. Restoration pros break down why metal roofs fail — and how to save them without a tear-off. In this MetalTalk™, host Karen Edwards is joined by Tim Overstreet of Gaco and Tom Portaro of NTEC Systems for an eye-opening conversation that strips away the illusion of the “forever roof.” ...
Leading with relationships in a changing roofing industry
By Jesse Sanchez. A focus on relationship-driven sales is reshaping how this manufacturer stays competitive. In the world of commercial roofing, product innovation often grabs the spotlight. But in this Roofing Road Trips®, Shane Millwood, vice president of sales at BITEC, makes a compelling case for putting relationships, not just products, at ...
