Jesse Sanchez, Writer
A new tech tool steals the show
By Jesse Sanchez. On the busy show floor, rising interests in AI solutions and a new launch from ROOFLE gave contractors plenty to talk about. ROOFLE used its recent appearance at the Western Roofing Expo to showcase growth and a new direction for its platform. The company’s presence stood out ...
Roofers rethink repairs
By Jesse Sanchez. A shifting mindset is helping contractors weather economic uncertainty. For decades, commercial roofing service departments were considered to be the equivalent of emergency response teams. John Kenney, CEO of Cotney Consulting Group, shared how the importance of repair services has shifted in recent years. He explained these ...
Building a smarter tech stack for sustainability
By Jesse Sanchez. How roofing and metal contractors are rethinking software strategies to improve visibility, integration and long-term performance across their businesses. During this MetalTalk™, the discussion centered on how contractors can use a well-structured tech stack to support growth, improve operations and strengthen customer relationships. The conversation featured Estimating ...
Why roofing service is surging
By Jesse Sanchez. From customer expectations to repeatable systems, panelists said service growth will favor contractors who build consistency in the field and clarity in the office. In an episode of Roofing Road Trips® recorded live at ServiceCon 2025, host Heidi J. Ellsworth moderated a panel discussion featuring Chad Westbrook ...
Securing rooftops as the industry’s safety mandate evolves
By Jesse Sanchez. Explore how Anchor Products is reframing rooftop attachments as a life safety and code compliance priority across the roofing industry. Safety remains one of the roofing industry’s most persistent responsibilities and one that continues to grow more complex as rooftops evolve. During this episode of Roofing Road ...
Solar design tools bring clarity to attic cooling decisions
By Jesse Sanchez. A new interactive platform is reshaping how homeowners and contractors approach solar attic ventilation from selection through installation. In a market shaped by energy efficiency and home automation, Attic Breeze is strengthening its position with solar-powered attic fans and a digital design experience that puts decision-making directly ...
Boost your business with RoofersCoffeeShop’s R-Club
By Jesse Sanchez. Unlock exclusive perks, including free expert consultations, through this industry-leading membership program. For roofing professionals, joining a community of peers with access to exclusive tools, networking and expertise can be a game-changer. That’s exactly what the R-Club, offered by RoofersCoffeeShop® (RCS), delivers. Here's why contractors nationwide are ...
Expanding the possibilities of luxury roofing
By Jesse Sanchez. This lightweight slate system helped an Illinois contractor deliver luxury aesthetics while meeting structural limits and HOA rules. When an Illinois homeowner set out to install a natural slate roof, the goal was clear, but the path forward was not. Traditional slate offered the timeless character they ...
Submissions open for 2026 Roofing Excellence Awards
By Jesse Sanchez. Washington roofing contractors can showcase their standout projects in RCAW’s 2026 awards program. The Roofing Contractors Association of Washington (RCAW) has opened submissions for its 2026 Excellence in Roofing Awards Program, inviting contractors across the state to put forward their strongest work from the past year. The ...
Roofing firms lean on reviews as core growth driver
By Jesse Sanchez Roofing contractors are turning to smarter property protection and consistent customer follow-up to keep ratings high and business moving. Roofing companies have long understood the power of word of mouth, but The Catch-All is encouraging contractors to think more strategically about how online reviews influence future jobs. ...
