Jesse Sanchez, Writer
The ventilation upgrade roofs have been waiting for
By Jesse Sanchez. Experts unpack why proper attic ventilation is more than a comfort issue, it's a financial no-brainer. In an age where homeowners are looking to cut utility costs and extend the life of their roofs, one topic often flies under the radar: attic ventilation. But as John Theede, ...
Why leadership and communication matter now more than ever
By Jesse Sanchez. A fresh approach to success is taking root in the roofing industry, one focused on people, not just profits. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, for a candid and ...
Extending a lifeline: How a Kansas trauma center got a new roof
By Jesse Sanchez. A high-stakes hospital re-roof tested more than roofers’ technical skills, it demanded precision and communication. When a hailstorm ripped through Great Bend, Kansas, in July 2023, it left more than dents in cars and gutters, it compromised the roof of the University of Kansas Health System’s local ...
Get instant estimates that match your local needs
By Jesse Sanchez. Get an instant, location-specific roof estimate, complete with materials, costs and contractor connections, tailored to the unpredictable Midwest climate. If you live in the Midwest, you already know the weather can wreak havoc on your roof. Between hot summers, freezing winters, hailstorms and high winds, roof replacements ...
Roof estimates, ready in seconds
By Jesse Sanchez. Instant Measure Reports change the game for contractors chasing speed, accuracy and sales. For roofing contractors, the clock is always ticking. The faster they can quote a job, the better their chances of closing it. That’s where Instant Measure Reports, a technology developed by Instant Roofer, has ...
How this contractor program is redefining roofing success
By Jesse Sanchez. With tech-forward tools and strategic partnerships, TAMKO empowers contractors to thrive. In an era of rising deductibles, shifting insurance policies and rapid digital transformation, TAMKO Building Products is betting big on a new kind of contractor support, one that goes far beyond shingles and warranties. TAMKO’s revamped ...
Fortifying roofs for the future
By Jesse Sanchez. As weather challenges grow, taking roofing standards and upgrades seriously can lead to stronger protection for what matters most. In this episode of Roofing Road Trips®, Karen Edwards sat down with James White, senior product manager at CertainTeed, to unpack a game-changing approach to roofing: the FORTIFIED ...
Rooftop chemistry explained
By Jesse Sanchez. Roofing expert breaks down the science behind two of the industry's most prominent coatings. In this episode of CoatingsTalk, Megan Ellsworth sat down with roofing veteran Cameron Webb from MuleHide to tackle the topic of silicone versus acrylic coatings. With more than two decades in the industry ...
From corporate to contractor
By Jesse Sanchez. One industry leader shares the story of her unexpected leap into roofing and the birth of her female-led roofing company. When Wendy Marvin left a two-decade career at Kaiser Permanente to launch a roofing business with her ex-husband, she wasn’t chasing shingles, she was chasing integrity. “I ...
How a roofing misstep sparked a retrofit revolution
By Jesse Sanchez. One contractor’s headache became an innovative solution, marking the beginning of Roof Hugger. When Dale Nelson set out to re-roof a modest 8,000-square-foot property in Florida in the early ’90s, he had no idea he was about to help launch an entirely new category of retrofit ...
