Heidi J. Ellsworth, President
Know Your Niche
In this Contractor Outlook™, Heidi Ellsworth is joined by Eric Voyer from The Farnsworth Group to dive into the latest shifts in the building products market and their impact on contractors. Eric shares insights on how deep customer research is reshaping marketing strategies and product development for building product brands. ...
Fractional Hiring in Construction
In this Contractor Outlook™, Heidi J. Ellsworth visits with Kristen McAlister of Cerius Executives, a national leader in fractional executive placement, who shares insights into why this model is gaining traction and how it can position construction companies for long-term success. The rise of fractional hiring gives construction companies access ...
David Allen, Joel Shealey & Shane Millwood - Here’s to 40 more years!
In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by David Allen, Joel Shealey & Shane Millwood from BITEC for a look at the company’s roots, its defining moments and the culture that has carried it through four decades in the industry. They explore how BITEC’s product ...
Legal Updates and Open Q&A with Trent Cotney
In this Coffee Conversations®, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives ...
Charles Antis - Spreading Cheer Through Cause Marketing in Roofing
In this festive episode of Roofing Road Trips®, host Heidi J. Ellsworth dives into the heartwarming world of cause marketing and its role in the roofing industry. Learn how businesses can spread holiday cheer while making a meaningful impact in their communities. Discover inspiring stories and practical tips on giving ...
Coffee Conversations LIVE from IRE 2023 - Day 2!
Coffee Conversations LIVE is back at the 2023 International Roofing Expo in Dallas, Texas! Sponsored by SRS Distribution, this year's live show will take place at the RoofersCoffeeShop sound stage in booth #9309. Join us on day one and two of the show as we meet with industry leaders and ...
Partnering Software and Service
In the ultimate partnership, Cotney Consulting and Jobba present this RLW on the importance of using the right software for Service. It is a partnership that is critical for roofing companies to find in order to have success. In today’s tech driven environment, roofing contractors need to understand how to ...
Coffee Conversations LIVE from FRSA: What's Hot in Florida with Industry Experts! - Sponsored by SRS
S3:E22 These special Coffee Conversations come to you LIVE from the 100th annual FRSA convention! Join us on day one and two of the show as we meet with industry leaders and experts from all over Florida and across the country. Day one guests will include manufacturers, distributors, service providers and ...
Paul Reed and Eric Oberembt - Caught Doing Good with Roofers in Recovery
S4:E22 Heidi J. Ellsworth takes a very special road trip to meet with Eric Oberembt and Paul Reed of Roofers in Recovery. In this Caught Doing Good Roofing Road Trip, Eric and Paul share the history and challenge of Roofers in Recovery. This nonprofit organization is focused on empowering ...
Brad Van Dam - The Future of Roof Perimeters
S4:E21 Heidi J. Ellsworth meets up with Brad Van Dam, VP of Sales for MTL parent company of Metal-Era and Hickman Edge Systems. These companies hold one of the broadest portfolios of tested roofing and building envelope perimeter securement solutions on the market. With the recent release of the ...
