Grant Farnsworth
The Farnsworth Group conducts custom research exclusively for the building products and home improvement industry by providing strategic insights that help organizations better understand their customer, product, brand and overall market. For over 20 years, Grant has consulted on qualitative and quantitative research for a variety of manufacturers, retailers and associations ranging from Fortune 100 firms to startups.
Grant continues to gain industry knowledge through efforts with organizations like Harvard’s Joint Center for Housing and the Home Improvement Research Institute. As a longtime drummer, Grant still practices music. His creativity is an often-utilized resource in the company and with clients.
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Quarterly Homeowner Activity Tracker
This quarter, you'll find current insights on recent home improvement activity, homeowner intent to start a project in the near-term, last quarter's spending behaviorage, drivers of project cancellation/postponement, DIY vs. DIFM trends, and top challenges being encountered during projects.
Download the Latest Quarterly Report today!
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Our team has spent nearly 40 years serving manufacturers and retailers specifically in the Building Products, Home Improvement, and Lawn & Ranch sectors. Our custom market research is individualized using the latest quantitative, qualitative and analytic tools, giving you deeper insight into your market and providing actionable recommendations. We focus our research on four critical areas: Customer, Brand, Product and Market. Whether you need a combination of these four or want to focus on one in particular, we can craft research to address your specific needs. We can help you:
Uncover behaviors and understand your audience- Measure your brand equity and market position
- Take the risk out of creating and launching new products
- Define revenue and channel opportunities
- And more
Get actionable insights and data-driven strategies backed our industry experience.
