CertainTeed LLC
Roofs that do it all
By Jesse Sanchez. With extreme weather becoming the norm, insurers and homeowners alike are turning to smarter solutions and stronger roofs. In an era of increasingly severe storms and unpredictable climate events, traditional roofing just doesn’t cut it anymore. That’s where the FORTIFIED Roof™ System steps in, not as a ...
Why roofing underlayment is the quiet hero of weatherproof construction
By Jesse Sanchez. The first line of defense against leaks and mold might be something you never see — but absolutely need in place. When it comes to preventing costly roof failures, the underlayment isn’t just an accessory — it’s the unsung champion of every well-built roofing system. From brutal ...
Building a roofing business around trust
By Jesse Sanchez. Sharing how industry roots, customer care and manufacturer support have shaped their approach to roofing. During this live Roofing Road Trips® interview from The Coffee Shops™ sound stage at the CertainTeed Business Builder Workshop in Chicago, Nate Holmes and Jenny Bowling discussed their paths into exterior construction. ...
Why investing in contractors matters more than ever
By Heidi J. Ellsworth. CertainTeed's Business Building Workshop demonstrates that relationships remain the foundation of roofing success. There are many industry events throughout the year, but every once in a while, you attend one that reminds you why you love this industry. That was exactly how I felt ...
Built for every season
By Jesse Sanchez. CertainTeed highlights roofing system resilience, contractor support and education-based credentials in two new campaign videos. In two campaign videos, CertainTeed LLC explores how resilient roofing systems, contractor education and business-building support can work together to help professionals meet that responsibility in the field. The videos connect product ...
Los artículos más leídos en el mes de julio
Por Jessica Bravo. Desde la preparación para el Western Roofing Expo 2026 hasta las tendencias que están dando forma a la industria del metal y consejos para fortalecer los equipos de trabajo. Con el Western Roofing Expo 2026 cada vez más cerca, uno de los artículos más populares fue nuestra ...
Alcanzando metas dentro de la industria del roofing
Por Jessica Bravo. Descubre cómo el éxito en roofing comienza con las relaciones correctas. En un episodio de La Voz de los Ruferos, grabado en vivo desde el Business Building Workshops (BBW) en Chicago, Jessica Bravo habló con Leticia Zertuche sobre la importancia de construir relaciones sólidas con ...
Training contractors for whole-home opportunities
By Jesse Sanchez. CertainTeed’s education programs help contractors expand their services while maintaining installation quality. During a live Roofing Road Trips® podcast from CertainTeed’s Business Builders Workshop in San Diego, Joe Thompson, senior manager of exterior products training, shared how contractor education supports business growth. With experience in commercial roofing, ...
Contractors connect and grow at Soldier Field
By Jesse Sanchez. CertainTeed Business Builders Workshop brought contractors together for education, networking and business-building conversations. At Soldier Field in Chicago, Illinois, contractors gathered for the CertainTeed Business Builders Workshop, an intimate, education-focused event designed to help roofing professionals strengthen their skills, expand their networks and identify new ways to ...
Crecer también significa salir del trabajo diario
Por Alberto Torres. Las conexiones y la capacitación pueden ayudar a los contratistas a cambiar su mentalidad y hacer crecer sus negocios. Durante un episodio de La Voz de los Ruferos, grabado en vivo desde el Business Building Workshop (BBW) de CertainTeed en San Diego, Jessica Bravo conversó con Jason ...
