BITEC, Inc.®
Tough roof, smart fix: Leveling up onsite solutions
By Jesse Sanchez. A line of no-nonsense products tackles rooftop repairs with durability, ease and speed. Roof leaks don’t wait for dry weather or business hours. Enter RepairBoss®, a lineup of professional-grade products that work when and where it counts, rain or shine, in heat or cold, on old coatings ...
How education and relationships are at the CORE of this company
By Jesse Sanchez. A philosophy built on education, trust and hands-on knowledge powers evolution. As BITEC prepares to celebrate 40 years in the commercial roofing industry, Vice President of Sales Shane Millwood offers a look into what’s fueling the company’s momentum, and it goes far beyond product specs. In this ...
Why multi-ply roofing is in the spotlight
By Jesse Sanchez. Industry veteran says long-term performance is driving modified bitumen's renewed appeal. Real-world performance and long-term durability are bringing multi-ply and hybrid roofing systems back into the spotlight, according to BITEC’s Vice President of Sales, Shane Millwood. Speaking on this Roofing Road Trips® podcast, Shane offered an inside ...
Contractor feedback drives product innovation
By Jesse Sanchez. This roofing solution reflects a broader shift toward listening, adapting and evolving with industry demands. BITEC® is making waves with its update to the Imperflex™ line by listening closely to contractors and adapting to meet their needs. In this episode of Roofing Road Trips® hosted by Karen ...
Connect, learn and grow at the Not So Mini Trade Show
By Jessica Bravo. Head to Texas for this must-attend event for roofing contractors to network and grow your business. The North Texas Roofing Contractors Association (NTRCA) invites roofing professionals to connect, learn and grow at the 2025 Not So Mini Trade Show on August 7 at the Hilton ...
Technical training is taking center stage
By Jesse Sanchez. Learn how hands-on experience is shaping the future of roof coatings across the country. As roofing manufacturers race to meet growing demand for high-performance coatings, BITEC is doubling down on hands-on technical training to ensure the success of their products in the field. In this episode of Roofing Road ...
Leading with relationships in a changing roofing industry
By Jesse Sanchez. A focus on relationship-driven sales is reshaping how this manufacturer stays competitive. In the world of commercial roofing, product innovation often grabs the spotlight. But in this Roofing Road Trips®, Shane Millwood, vice president of sales at BITEC, makes a compelling case for putting relationships, not just products, at ...
Shane Millwood – Strong Bonds Fuel Success - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Shane Millwood of BITEC. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating interviews with ...
Self-adhered roofing solutions continue to rise in popularity
By Jesse Sanchez. Safe, efficient and easy to install — self-adhered systems are catching contractor attention. BITEC President Joel Shealey didn’t hesitate when asked about the growing interest in self-adhered roofing systems during an episode of Roofing Road Trips®, sharing, “The self-adhered products obviously have been around for, geez, probably at least ...
Expanding Coverage to Meet Demand - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Joel Shealey of BITEC. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating interviews with ...
