BITEC, Inc.®
40 years shaped by contractor feedback
By Jesse Sanchez. How contractor input drove one manufacturer’s expansion into a complete roofing systems provider. At the International Roofing Expo (IRE) in Las Vegas, BITEC® marked its 40th anniversary with a clear message: its growth from a modified bitumen producer to a full systems manufacturer has been driven by ...
Match the right roof to the right building
By Dani Sheehan. With StrongHold™, contractors can meet building owner needs with a family of solutions built for the realities of modern commercial roofing. Single-ply roofing may dominate the low-slope commercial market, but there is no universal answer when it comes to membrane selection. Building use, traffic, climate, rooftop equipment ...
Upgrade Your Roof. Upgrade Your Confidence.
StrongHold™ Single Ply Roofing Systems are built to perform when it matters most, delivering tough, long-lasting protection for low-slope projects. Engineered with durable membranes and advanced adhesives, StrongHold stands up to extreme heat, UV exposure, fire, and harsh chemicals so you don’t have to worry about costly failures. Install faster and ...
Momentum builds as Roof Coatings Manufacturer Association (RCMA) advances innovation and leadership
By Heidi J. Ellsworth. Join RCMA this October in Atlanta for the 2026 Fall Meeting. At The Coffee Shops™, we are committed to sharing timely industry information while supporting the associations that move roofing forward. Organizations like the Roof Coatings Manufacturers Association (RCMA) play a vital role in advancing education, advocacy and ...
BITEC at 40: Celebrating a legacy of innovation, culture and contractor commitment
By Heidi J. Ellsworth. Honoring 40 years of innovation, culture and contractor commitment. There are moments in this industry that feel personal. Milestones that are not just about years in business, but about relationships, resilience and the kind of leadership that shapes roofing for generations. Celebrating 40 years of BITEC® ...
Advanced bitumen membranes for commercial roofing
By Jesse Sanchez. Discover how this manufacturer’s membrane portfolio delivers flexibility, durability and installation options for commercial and industrial roofing systems. In commercial and industrial roofing, system performance depends on more than surface protection, it requires engineered layers designed to handle movement, temperature swings and long-term exposure. At the center ...
Cuando la innovación responde a las necesidades reales del techo
Por Alberto Torres. Conozca la historia detrás Bitec’s RepairBoss®, una línea completa pensada para el profesional. En este episodio de La Voz de los Ruferos, Santiago Garces nos comparte la trayectoria de Bitec, una compañía con más de cuarenta años de experiencia en la industria del roofing. Desde sus inicios, ...
Marking 40 years with new innovations
By Jesse Sanchez. At the Western Roofing Expo, BITEC leaders highlight company evolution and a renewed focus on contractor partnerships for 2026 and beyond. BITEC, a trusted name in the roofing industry, is celebrating its 40th year of business. Speaking from the RoofersCoffeeShop sound stage at the Western Roofing Expo, ...
Innovation, education and the momentum moving the industry forward
Across the show floor, soundstage interviews and educational sessions, IRE 2026 made it clear that the roofing industry is not standing still. While community defines the heart of the International Roofing Expo (IRE), innovation defines its pace. From AI-driven tools and smarter products to immersive booths and hands-on demonstrations, our ...
Innovación, educación y el impulso que mueve a la industria hacia adelante
En todo el piso de exhibición, las entrevistas en el escenario y las sesiones educativas, IRE 2026 dejó en claro que la industria del techado no se está quedando quieta. Mientras la comunidad define el corazón de la International Roofing Expo (IRE), la innovación define su ritmo. Desde herramientas impulsadas ...
