Anna Lockhart, Assistant Editor
Reaching Customer Bases Through Digital Marketing and Technology
By Anna Lockhart. Utilizing technology in a company’s business and marketing plans can help set that company apart from the competition. In an ever-evolving society in which using technology to communicate and relay information is a part of the daily routine for most customers, companies are having to ...
Volunteers and Businesses Unite to Bring Tacoma Resident a New Roof and Lawn
By Anna Lockhart. This year’s She Builds project brought together an amazing crew of volunteers and businesses to gift a Tacoma resident new life for her home’s roof and lawn. She Builds, a National Women in Roofing (NWiR) group, is an inspiring group of women who come together ...
Don’t Miss Out on METALCON 2023!
By Anna Lockhart. This year’s METALCON features exciting super session topics and keynote speakers — here's what to expect from the 2023 event! You won’t want to miss out on this year’s METALCON tradeshow! METALCON is the only tradeshow that is completely dedicated to showcasing the metal industry, metal ...
Finding a Cost-Effective Solution for a School Roof
By Anna Lockhart. When a year-round school needed a roof replacement on a budget, the roofing team had to get creative with their project management to pull it off. Here’s how. In a recent episode of the Stories From the Roof podcast, host Megan Ellsworth met with Richard ...
The Benefits of Automated Coil Processing Machines
By Anna Lockhart. Automated coil processing systems can make a world of a difference for businesses looking to increase productivity with minimal safety risk. Here’s why you should consider the Centurio as your next machinery purchase. MetalForming is the largest and most trusted distributor of metal folding machinery ...
Learn All About Roof Coatings Through RCMA’s Virtual Training Program
By Anna Lockhart. The program is designed to educate contractors on the basic knowledge needed to properly understand and work with roof coatings. In a recent episode of Roofing Road Trips, Heidi J. Ellsworth sat down with Chris Huettig, Roof Coatings Manufacturers Association (RCMA) president, to discuss the ...
How to Prevent a Noisy Metal Roof
By Anna Lockhart. While metal roofs aren’t necessarily noisy compared to asphalt shingles, there are a few things that contractors can do during installation to ensure that the metal roof makes as little sound as possible. It is a common misconception among home and building owners that metal ...
Boosting Your Sales Game Through New Twists to Classic Tactics
By Anna Lockhart. As times have changed, so have the preferences of customers, and to reach those customers, contractors and sales representatives need to know how to adapt their strategies to better fit the new standards. In an episode of the Roofing Road Trips podcast, Heidi J. Ellsworth ...
How to Adopt Successful Digital Marketing Strategies
By Anna Lockhart. LMH Agency co-founder and CEO, Danny Braught, discusses digital marketing in the roofing industry and the first steps to building a digital presence. The RoofersCoffeeShop® team met up with Danny Braught from LMH Agency at the 2023 International Roofing Expo (IRE) to discuss how the roofing ...
The Power of Color – How to Choose the Best Trending Color Palettes for Customers!
By Anna Lockhart. Learn how to give customers the best color solutions by utilizing the Architectural FUSE Color Forecast from Sherwin-Williams! In a recent Read, Listen, Watch, Karen L. Edwards sat down with Brynn Wildenauer and Kiki Redhead of Sherwin-Williams to discuss the Architectural FUSE Color Forecast and ...
