Roof Coating & Systems
Sharing the industry’s stories, feeling the momentum
From packed aisles and live demonstrations to soundstage interviews and meaningful conversations, WOC 2026 showcased the innovation and heart of the industry. World of Concrete (WOC) 2026 defined the scale and energy of the construction trades coming together this year. Our crew had the unique opportunity to be present at ...
It’s time to see the wizard!
By Emma Peterson. General Coatings is sending two lucky SPFA Convention and Expo attendees down the yellow brick road while they’re in Vegas this year! It might not be the Emerald City, but Las Vegas does have “buildings as tall as Quoxwood trees” and “wonders like never seen.” And ...
A better name for an even better product
By Dani Sheehan. With its unmatched traction and grip during installation, TUFF-GRIP™ reinforces APOC’s commitment to safety and high-performance underlayment technology. Contractors have relied on APOC’s synthetic underlayment for years under the well-known Gator-Skin™ name. Today, that same trusted performance has a new name: APOC TUFF-GRIP™ 30. While the name ...
Compartiendo las historias de la industria y sintiendo el impulso
Desde pasillos llenos y demostraciones en vivo hasta entrevistas en el set y conversaciones significativas, WOC 2026 mostró la innovación y el corazón de la industria. World of Concrete (WOC) 2026 definió la escala y energía de los oficios de la construcción que se reunieron este año. Nuestro equipo ...
Inside the 2026 SprayFoam Convention and Expo
By Emma Peterson. Learn how SPFA is bringing the global spray foam industry together for education, networking and more this March! In a new episode of CoatingsCast™, Megan Ellsworth had the chance to interview Lisa Smith, the director of member engagement for the Spray Polyurethane Foam Alliance (SPFA), about ...
BITEC celebrates 40th anniversary
BITEC, Inc. is a leading manufacturer and distributor of some of the industry’s highest-quality solutions for low-slope roofs in North America. In 2026, BITEC, Inc. is celebrating its 40th anniversary. Founded in 1986 by Bruce Shealey, who recently retired after serving the roofing industry for 60 years, BITEC has its ...
Insights into the 2026 coatings market
By Emma Peterson. Ryan Knippel discusses industry trends and what a major brand integration means for SOPREMA this year. In a recent CoatingsTalk™, Megan Ellsworth sat down with Ryan Knippel, business development manager from SOPREMA, to talk about the state of the coatings industry and what SOPREMA has been ...
The case for dedicated roofing service departments
By Jenny Yu. Industry experts explain how service and maintenance departments lay the foundation for scalable roofing businesses. In a recent CoatingsTalk™, Megan Ellsworth spoke with Chris Huettig, vice president of technical services at KARNAK, and Tracey Donels, founder of Service First Solutions, to talk about the importance of ...
The seal of success
By Emma Peterson. Diving into Uniflex’s roof sealant products with Chris Underwood. In a new episode of CoatingsCast™, host Megan Ellsworth sat down with Chris Underwood from UNIFLEX®. Their conversation centered on UNIFLEX’s new product – the Sprayable One Flash™ sealant. Chris shared a bit about what a sealant ...
Smarter packaging, same proven performance
By Dani Sheehan. Get the same trusted silicone formula, just packaged to help reduce waste, improve crew productivity and simplify everyday roof repair work. Crews don’t want to wrestle with oversized buckets for small repairs, waste material at the end of the day or slow down production with unnecessary cleanup. ...
