Roof Coating & Systems
Why chalking on acrylic coatings should trigger action
By Jesse Sanchez. How UV-driven chalking signals coating wear and informs proactive maintenance. Roof coatings rarely fail without warning. More often, they wear down gradually, offering visible cues that protection is thinning. For acrylic systems, one of the clearest signs is chalking. During this CoatingsTalk webinar, Cameron Webb of ...
RICOWI investigation highlights lessons from Texas A&M hailstorm
By Heidi J. Ellsworth. Findings presented during RICOWI’s spring meeting highlight how different roofing systems performed following a major hailstorm at Texas A&M University. At the recent spring meeting of the Roofing Industry Committee on Weather Issues (RICOWI) in Sacramento, California, roofing professionals gathered to review the findings of a major ...
It’s time to see the wizard!
By Emma Peterson. General Coatings is sending two lucky SPFA Convention and Expo attendees down the yellow brick road while they’re in Vegas this year! It might not be the Emerald City, but Las Vegas does have “buildings as tall as Quoxwood trees” and “wonders like never seen.” And ...
Training and support shape success with polyurethane coatings
By Jesse Sanchez. UNIFLEX® emphasizes education, safety and hands-on guidance as contractors expand into urethane systems. UNIFLEX® and Sherwin Williams Roofing Solutions are reinforcing the role of training and jobsite support as polyurethane coatings become a more prominent part of commercial roofing strategies. During this episode of Roofing Road Trips®, ...
From coatings to the complete building envelope
By Dani Sheehan. For contractors navigating higher performance expectations in a competitive environment, ASC Building Materials is evolving with a contractor-first mindset to help you expand your offerings. ASC Building Materials’ story begins with coatings, but it doesn’t end there. In a live soundstage interview at the International Roofing Expo ...
Deliver long-term performance on metal roof restorations
By Dani Sheehan. Learn how to provide a lasting solution on a leaky metal roof. Metal roofs are known for durability, but over time can begin to show signs of wear, from oxidation and corrosion to failed seams and compromised fasteners. Restoring these roofs requires a full system approach designed ...
Innovations from APOC at IRE 2026
By Emma Peterson. A look at APOC's new products and programs designed to strengthen contractor success. At the 2026 International Roofing Expo (IRE), our crew from The Coffee Shops™ had the opportunity to host a live soundstage in the lobby (shoutout to our friends at SRS Distribution who sponsored ...
Rethinking fluid-applied systems
By Emma Peterson. Western Colloid’s Greg Hlavaty explains why it’s time to think about fluid-applied systems as membranes. Fluid-applied roof coating systems have long been compared to traditional membrane systems. However, as fluid-applied grows more popular for its efficient application, durability and versatility, there has been a push for ...
Sharing the industry’s stories, feeling the momentum
From packed aisles and live demonstrations to soundstage interviews and meaningful conversations, WOC 2026 showcased the innovation and heart of the industry. World of Concrete (WOC) 2026 defined the scale and energy of the construction trades coming together this year. Our crew had the unique opportunity to be present at ...
It’s time to see the wizard!
By Emma Peterson. General Coatings is sending two lucky SPFA Convention and Expo attendees down the yellow brick road while they’re in Vegas this year! It might not be the Emerald City, but Las Vegas does have “buildings as tall as Quoxwood trees” and “wonders like never seen.” And ...
