Roof Coating & Systems
Build confidence in roof restoration
By Dani Sheehan. Learn to identify viable restoration candidates and communicate the value of restoration to building owners. For many building owners, roof replacement remains the default solution when a roof begins to show signs of aging. But restoration can offer a viable alternative in the right circumstances. The challenge ...
A multi-application building system
By Dani Sheehan. From roof decks to wall insulation and everything in between, spray foam is changing the way complex systems are designed and installed. Spray polyurethane foam (SPF) has long been a staple in roofing systems, but its role in construction is expanding far beyond the rooftop. From insulation ...
Un socio, tres pilares para el éxito
Por Dani Sheehan, traducido por Jessica Bravo. Ya sea que los contratistas busquen mejorar sus márgenes, ofrecer garantías más sólidas o ampliar sus conocimientos, los tres pilares de APOC proporcionan un marco claro para el éxito. Durante décadas, APOC ha trabajado junto a contratistas para comprender qué impulsa el ...
Recognizing excellence in roof coatings
By Emma Peterson. The 2026 RCMA Project of the Year Award Program is looking for projects that showcase the best of roof coatings! Last year, the Roofing Coatings Manufacturers Association (RCMA) gave out their first-ever Project of the Year Award, which Brazos Urethane took home gold in for their ...
Know Before you Coat: Setting Restoration Standards
In this episode of Coffee Conversations®, industry experts explore the growing role of roof restoration in today’s market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful outcomes. Panelists dive into best practices before, ...
Texas contractors are invited to explore what’s working in roof coatings
By Heidi J. Ellsworth. For Texas contractors looking to expand services, strengthen margins and better serve property owners, this is a timely opportunity to gain insights and make valuable industry connections. As Texas contractors look for new ways to increase profitability, extend roof life and meet growing demand from property owners, ...
Coatings, climate and construction in the Caribbean
By Dani Sheehan. Succeeding in new markets requires an understanding of local building practices, evolving coating technologies and strong manufacturer partnerships. In a recent episode of CoatingsCast™, Megan Ellsworth sat down with Giovanny Pazimino of Kool Seal, a brand under the Sherwin-Williams Roofing Solutions umbrella, to discuss what contractors should ...
Earn double points on industry-leading reflective coatings!
By Dani Sheehan. Maximize your roof restoration rewards when you join APOC’s Contractor Pro Program. When restoration season gears up, you need products you can trust and programs that reward you for the work you’re already doing. This month, as part of the APOC Contractor Pro Program, you can earn ...
Amplifying the voice of roof coating contractors
By Jenny Yu. RCMA’s contractor program helps contractors grow their roof coating businesses through education, networking and advocacy. When Cody Wilson, president of Unicote Industrial Roofing Corporation, learned of the Roof Coatings Manufacturers Association (RCMA)’s new contractor membership program at the end of 2025, he was eager to join. ...
Restoration projects deliver nearly 2X profit per crew day versus traditional reroofing, new study finds
Roof Restoration Benchmark Report quantifies what contractors have long believed — restoration is often the smarter business decision. APOC, a leading manufacturer of liquid-applied roof restoration solutions, announced findings from a new benchmark study that provides data validating the performance and profitability of roof restoration compared to traditional reroofing methods. While experienced ...
