Roof Coating & Systems
Independent reps are the matchmakers of roofing
By Emma Peterson. Learn how you can get connected to the manufacturers and the support you need to succeed in the industry. One of the best parts about attending a roofing expo or conference is walking the trade show floor. We love to see all the different products and solutions ...
Elevating roof longevity and performance
By Jesse Sanchez. Discover how these coatings are revolutionizing roof protection with a versatile, high-performance product line designed to extend the life of existing roofing systems. The roofing industry is evolving and BITEC is at the forefront of this transformation with the launch of its StormBreaker brand. In this episode of Roofing ...
Roofing success in the Pacific Northwest: RCAW’s 2025 tradeshow
By Emma Peterson. From hands-on learning to industry connections, this regional trade show had it all! Here at The Coffee Shops™, our crew members work from all around the country. One of the best parts of this is that we get to explore a variety of trade shows, both nationally and regionally! ...
2024 roofing technology wrap up
By APOC, an ICP Group brand. Check out the top five technology trends reshaping and reforming the future of the coatings industry! Did your Spotify or Apple Music account recap your top five artists and songs of the last year? If it did, you probably had fun exploring the trends in your ...
General Coatings Trade show Playlist
To learn more about General Coatings, visit their Coffee Shop Directory. Subscribe to the General Coatings YouTube channel. LIVE from FRSA 2026 with Everroof! Live from IRE 2026 with General Coatings LIVE from World of Concrete 2026 with General Coatings! Live from IRE 2026 with General Coatings! LIVE From WRE 2025 with PolyCoat! LIVE From WRE 2025 ...
CoatingsTalk: Achieve Growth With Service and Maintenance
In this CoatingsTalk, Megan Ellsworth is joined by Chris Huettig and John McDermott from KARNAK to discuss why roof maintenance is essential and how coatings contractors can successfully sell repair and maintenance services. Chris and John will break down the financial and customer benefits of offering maintenance, how to position it ...
25' RCAW Pacific NW Regional Tradeshow
Come one, come all and learn what is new and improved within the roofing industry in 2025! Get a head start on your competitors by attending the ONLY ROOFING specific tradeshow in our state. Bring yourself and your crews to our education sessions on safety and marketing, laws, etc. Enjoy ...
How to sell roof maintenance and keep customers coming back
By Dani Sheehan. KARNAK experts reveal how roof maintenance increases your company’s profits and your customers’ loyalty. Are you looking to boost your business with steady work, increased profits and stronger customer relationships? Then you won’t want to miss this upcoming CoatingsTalk™, where Megan Ellsworth sits down with Chris Huettig and John ...
Complete coatings systems with APOC
By Emma Peterson. Learn how to extend the roof lifespan and improve energy efficiency with these high-performance products. In July 2024, The Coffee Shops hosted our first-ever CoatingsTalk live from the roof! In it, Heidi J. Ellsworth joined John Athanasion and Mike Negrete from APOC to see firsthand how to examine common ...
Breaking down California’s balcony inspection law
By Emma Peterson. California’s SB 721 mandates inspections for wood components and waterproofing elements of balconies. Here are the basics to help you make sure you are compliant with it! With every part of a building, regular inspections are key to keeping occupants safe and ensuring the structures last as long as ...
