Roof Coating & Systems
Putting a spotlight on the state of spray foam roofing
By Jesse Sanchez. General Coatings and NRCA dive into what makes spray foam roofing a practical solution for contractors. This episode of Coffee Conversations® took a close look at spray foam roofing’s role in modern roof systems and why it has been under-examined despite decades of proven performance. Sponsored by ...
Breaking through growth plateaus: Scaling your roofing business with confidence
by Fluid Applied Roofing. Learn how Fluid Applied Roofing (FAR) systems can elevate your business operations and stimulate growth. Every commercial roofing contractor eventually faces a growth plateau. That point where your current business model, crew size and service offerings hit maximum capacity. Pushing past this with old methods often leads to ...
Polyurethane coatings gain ground as durability demands rise
By Jesse Sanchez. UNIFLEX® outlines how polyurethane roof coatings are reshaping expectations around longevity performance and commercial roof protection. UNIFLEX® and Sherwin-Williams Roofing Solutions are making a case for polyurethane roof coatings as a high-performance option for commercial contractors. In this episode of Roofing Road Trips®, host Megan Ellsworth sat ...
APOC Certified Applicator Training - March 25-26
Our APOC Certified Applicator Training provides a classroom overview of the APOC product line followed by a tutorial of roof restoration, a review of our full system specifications and related warranty procedures. Attendees will then gain hands-on experience including proper preparation techniques, a variety of detail applications, proper and time ...
A surging silicone market
By Dani Sheehan. See why more contractors are turning to restoration solutions like high-performance silicone coatings. Live from the Western Roofing Expo (WRE) 2025 soundstage, EVERROOF® National Sales Manager Todd Farr broke down why fluid-applied restoration systems continue gaining momentum, and why silicone coatings are exploding in popularity this year. ...
A smarter way to extend roof life
By Dani Sheehan. EVERROOF coatings offer a practical way to deliver value: longer roof life, better performance at the weak points and major cost savings. Warehouses operate on notoriously thin margins, and their owners often prioritize the lowest possible first-cost roof systems. When tasked with these projects, contractors face a ...
Tackling tax code with Will Lorenz
By Emma Peterson. Diving into the changes made to Section 179 as outlined in the Internal Revenue Service’s Publication 946. In 2024, the Internal Revenue Service (IRS) published a document (946) titled “How To Depreciate Property.” The publication is important to note as it has a direct impact on roofing ...
Roof coating trends, challenges and tips for every contractor
By Dani Sheehan. Restoration is gaining momentum with stronger system offerings and warranties — how are you preparing to meet the demand? As restoration work continues to gain traction in the commercial roofing industry, contractors are looking for clarity on where the market is headed and what hurdles they need ...
Take the guesswork out of coatings choices
By Dani Sheehan. Whether you’re planning a small job or a large-scale application, this intelligent tool quickly delivers customized recommendations based on your unique conditions — streamlining decisions and accelerating success. APOC has created a new tool designed to make your job easier and your bids more accurate! The APOC ...
Keeping crews productive year-round with roof restoration
By Dani Sheehan. Roof restoration systems let you extend your season, keep your business active and build momentum during colder months. When temperatures drop and the days get shorter, many roofing crews slow down or shut down completely. But for contractors who specialize in roof restorations, winter can actually be ...
