Roof Coating & Systems
BITEC’s coatings help contractors grow
By Emma Peterson. How adding Storm Breaker™ coatings can help contractors open new revenue streams and extend customer relationships. To help contractors expand their portfolios, BITEC developed a roof coating line, Storm Breaker™. This line is perfect for both restoration and maintenance projects, having been proven to extend roof life ...
The community that defines the Western Roofing Expo
By Emma Peterson. Will Lorenz shares how the Western Roofing Expo creates meaningful connections, valuable learning experiences and opportunities for professionals throughout the roofing industry. In a new CoatingsCast™, Will Lorenz stopped by to talk about the Western Roofing Expo (WRE) which is coming up on September 27th-29th, 2026 at ...
The roof that survived
By Emma Peterson. When fire tested a California home, the stone-coated steel roof played a key role in keeping it standing. In 2025, 471,207 acres of land in California burned in wildfires and over 23,700-acres of damaged lands from that total is attributed solely to the devastating Palisades fire. But not every ...
Protecting the future of coatings with education
By Emma Peterson. BITEC®’s Shane Millwood discusses the importance of helping contractors understand proper product selection and installation practices. With the advent of new, more powerful products like BITEC®’s Storm Breaker™ coating system, the coatings market has never been more popular among contractors and building owners . But with that ...
An uneven but expanding market
By Emma Peterson. Industry veteran John Kenney shares his perspective on the current opportunities and challenges in the construction coatings market. In a new CoatingsTalk™, Heidi J. Ellsworth spoke with John Kenney about the state of the construction coatings industry and what is driving its current changes. John is the ...
Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with a representative from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep ...
Know Before you Coat: Setting Restoration Standards
In this episode of Coffee Conversations®, industry experts explore the growing role of roof restoration in today’s market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful outcomes. Panelists dive into best practices before, ...
Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with a representative from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep ...
Restoration and Profitability: The Real Story
In this CoatingsCoffeeShop™ Coffee Conversations, host Megan Ellsworth is joined by John Kenney from Cotney Consulting Group and Johnny Walker from APOC to examine market research into the profitability, challenges and opportunities shaping commercial roof restoration today. Drawing on insights from the APOC Roof Restoration Index and years of industry ...
Turn market data into smarter decisions
By The Coffee Shops™. The RCMA Quarterly Gallon Report breaks down coating demand and the roof coatings marketplace. Reliable market intelligence can help roofing coatings manufacturers navigate changing demand and identify new opportunities. The Roof Coatings Manufacturers Association’s (RCMA) Quarterly Gallon Report gives participating members exclusive access to industry data ...
