Weather
Building strength before the storm
By Dale Nelson, President, Roof Hugger, LLC. Why contractors are turning to retrofit systems to weather economic uncertainty. When the market shifts, contractors who rely solely on new construction often find themselves on shaky ground. But those who diversify, especially by tapping into the steady demand for roof retrofits, build ...
Marketing that moves with the weather
By Lauren Miller, JobNimbus. Aligning your marketing with seasonal weather events can drive more leads by reaching customers in the right place, at the time. Many industries are heavily impacted by the seasons, and roofing is certainly no exception. With sun, storms and other seasonal elements directly impacting the work ...
Raising the bar for fire safety
By Dani Sheehan. VaproShield products pass the industry’s most rigorous fire safety test, giving contractors and building owners greater peace of mind. When it comes to fire safety in commercial roofing, meeting code is essential, but you want materials and systems that go above and beyond. VaproShield® recently passed the ...
Beating the heat
By Dani Sheehan. Help your crew stay safe in extreme temperatures this summer. As summer temperatures rise, contractors face heightened risk of exposure, but with the right strategies, crews can continue working efficiently, safely and confidently no matter what the weather brings. Here’s what the experts from General Coatings Manufacturing ...
FEMA highlights Florida community as trailblazer for surviving monster hurricanes with better building practices
Hunters Point, an 86-home community in Cortez, survived extreme conditions thanks to advanced construction techniques used to enhance durability and safety. During Hurricane Milton in 2024, winds in Cortez reached up to 110 mph, causing significant damage as the storm impacted the area. It was the same when Hurricane Helene also ...
Hail hits harder than you think
By Trevor Underwood, DECRA Metal Roofing. Catching hail damage early can save your roof and wallet before small issues turn into big repairs. If you think a few hailstones can’t do much harm to your roof, think again. What looks like a harmless dimple or small crack could be the ...
Spring into action: The importance of seasonal roof inspections
By Emma Peterson. Learn about the crucial role seasonal roof inspections play in extending the lifespan of a roof. Spring is the perfect time to throw open your windows and welcome the warmer weather by cleaning out the dust and grime that has accumulated over the long winter. But spring ...
The shore thing: Durable roofing for the harshest marine environments
By Metal Roofing Alliance. Coastal natives know the drill: when it comes to living seaside, it’s important to have the proper roof system to survive the weather. In coastal climates where salt water and raging storms are common, it’s important to have a roof that will endure for ...
Reality check: Does increasing home resiliency really make (dollars and) sense?
Two homeowners in the heart of hurricane zone say their home is living proof. In the home improvement and construction industry, the buzz is all about home “hardening” and making homes more resilient in order to better withstand climate extremes. That’s especially true in places like Florida and the Gulf coast, ...
Exploring the science of a safer built environment
By Emma Peterson. This podcast from FORTIFIED by IBHS is a must-listen for anyone interested in the steps being taken to protect people and property from future natural disasters and hazards. Every roof’s first and foremost job is to protect the building and inhabitants beneath from the elements. These can include everything ...
