Sales & Marketing
Knowing when to walk away
By Centerpoint Connect. A smart seller knows when to let go and move on. Every salesperson knows the sting of rejection, but not all rejections are created equal. Some objections are mere hurdles to overcome, while others are firm, immovable walls. The key to long-term success isn’t in relentless persuasion — it’s ...
Turning a maybe into a yes
By Centerpoint Connect. The key to unlocking hesitant buyers — and closing more deals. Few phrases in sales are as frustrating as, “We need to think about it.” It’s the ultimate stall, a polite rejection in disguise. But is it really the end of the road or just an opportunity in disguise? ...
The digital key to winning more roofing jobs
By Project Map It. Trust isn’t just earned on the job — it starts online, long before you ever meet a potential customer. A homeowner with a leaking roof isn’t just searching for a contractor; they’re looking for someone they can trust — fast. In today’s digital-first world, that trust is built ...
Turning a firm "no" of today into a future "yes"
By Centerpoint Connect. A rejection isn't the end — it's an opportunity in disguise. "We’re happy with our current contractor." It’s the sales equivalent of a locked door, a polite yet firm dismissal that signals the end of the conversation — or does it? In reality, a customer’s contentment with their existing ...
Turning education into sales opportunities
By Marco Industries. Why smart businesses are using education as their most powerful sales tool. In a world where customers are more informed — and more skeptical — than ever, the old-school hard sell is quickly becoming a thing of the past. Today’s smart businesses aren’t just pitching products; they’re educating their ...
Boosting sales with smarter data
By Jesse Sanchez. A new era of sales insights for roofing professionals. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth explored the cutting-edge advancements of Ingage Analytics 2.0 with Cody Carnes, an account executive at Ingage. Their conversation unpacks the transformative potential of the updated analytics platform, designed to ...
The secret to winning over the real decision makers
By Marco Industries. Unlocking sales success starts with understanding who truly drives the conversation. When it comes to big-ticket home purchases like roofing, the decision-making dynamic isn’t always what it seems. While you might think your pitch should cater to whoever crunches the numbers, the real influence often lies in the hands ...
Unlocking sales and leadership excellence
By John Kenny, Cotney Consulting Group. Excelling in roofing sales takes more than skills — it’s about strategy and leadership. In the ever-competitive roofing industry, sales and sales management are the engines driving business success. While exceptional craftsmanship and reliable service are important, it’s your ability to sell solutions and lead a ...
Leveraging social proof in sales
By Project Map It. Learn how using reviews, social media and web portfolios can make your customers more confident in choosing you for their next project. In the digital world, the internet is the go-to place for what is called “social proof.” This is the official terminology for the phenomena where people ...
Google is more than a search engine
By IKO Industries. How to use local service ads on Google to make your digital marketing more effective. Classifieds and word-of-mouth have long been the standard for getting your name in front of homeowners in the roofing industry. While these methodologies are still the same today, the digital age has shifted classifieds ...
