Sales & Marketing
3 Ways to Boost Your Siding Sales
By JobNimbus. The siding sector of the industry is on the rise, here is how to keep up in this competitive market as you diversify. If you are a small siding contractor business or new to siding, you might not be able to tell, but siding is a highly ...
MetalVue Collaborates With Predictive AI to Advance Marketing Strategy
By Yvette Cruz. Mark MacDonald discusses partnerships with EagleView and other marketing companies to make business easier and accessible. In Season One, Episode One of MetalCoffeeShop’s MetalCast, Heidi J. Ellsworth welcomes Mark MacDonald from Sherwin-Williams to talk about the prosperity of MetalVue and the individual advancements that help contractors find ...
The Importance of Building Sales Skills
By Anna Lockhart. Take your sales to the next level by thinking outside the box. In a recent episode of the Roofing Roadtrips Podcast, Heidi J. Ellsworth sat down with Jon Gardner from Owens Corning and Adam Bensman from the Roof Strategist to discuss sales strategies contractors can use ...
Practice Better Investment with Educational Marketing Strategies
By Danielle Basch, Leap. How to use educational marketing strategies to help homeowners assess their needs. When it comes to home repairs, homeowners want to make the most informed choice, not just the most affordable. Homeowners want to know the money they invest into repairs will last for years and ...
5 Steps to Revitalize Your Roofing Marketing Game Plan
By JobNimbus. Learn the ins and outs of how to master your roofing company’s marketing strategy. If you’re a roofer who can apply your expertise well when installing roofs, but marketing your business is a struggle, no worries! Time and time again we’ve heard this story from roofing contractors all ...
5 Ways to Follow-up With Prospective Clients
By Ingage Following up with sales leads is a very important step in securing a sale. Here are a few tips to help you succeed. Nearly all consumers have been in the position where they’re thinking about buying something but they need a little time to make the decision. Well, ...
Balancing Price and Value in Your Sales Strategy
By Ingage. Find the perfect balance in your valuation of your services with these tips from Ingage. It’s important to carefully consider the pricing of a product or service in order to maximize profits while still remaining competitive when closing a sale. Striking the right balance between pricing ...
Essential Considerations for Roof Maintenance
By HomeShield Roofing & Exteriors. When it comes to maintaining a roof, here’s why annual inspections are key. Editor’s note: The following information can be used to share with your customers on why they should maintain their roofs. Last year’s storm season brought quite a bit of damage to roofs ...
The Endlessly Important Need for a Strong Online Presence
By Cayden Wemple. Yellow Pages have gone the way of the dodo, and boosting your online presence is a necessity. There’s no way around it- in an increasingly online world, your business needs to have a solid online presence. Having assets like great SEO and an interesting blog ...
Overlooked Sales Metrics Every Business Should be Tracking
By Ingage. Tracking a variety of sales metrics can give your company a leg-up on competitors. If done properly, it can be very effective. Measuring a company’s success may seem like a fairly straightforward task — you look at how much revenue and income the company is bringing ...
