Sales & Marketing
4 Tips for Developing an Effective Sales Process
By Anne Purcell, AccuLynx. AccuLynx roofing software simplifies the sales process. With peak busy season quickly approaching, now is the time to ensure your sales process runs smoothly. Standardizing company processes, automating communication, updating documents and templates, and reviewing your payment methods can ensure your pipeline runs smoothly. Here are ...
Avoid These 5 Website Design Flaws
By Julie Hays, LMH Agency. Here’s how you should prevent five design mistakes and boost your conversion rates. Have you optimized your website’s SEO? Are you regularly converting website traffic into leads? If not, it’s time to prioritize conversions. While SEO attracts traffic to your site, the conversion rate on ...
How to Maximize Your Roofing Business's Marketing Budget All Year
By JobNimbus. These tips will help you avoid prematurely exhausting your marketing budget. Recently, hundreds of roofers were surveyed as part of a study done by JobNimbus. The results revealed an untapped treasure trove of information, and we are revealing some key findings regarding the optimal timing for advertising ...
Why You Should Invest in Paid Advertising NOW
By Julie Hays, LMH Agency. A professional guide on utilizing paid ads to better promote your business. It’s more than likely that you have seen Google Ads, whether scrolling through your Gmail or searching for restaurants nearby. But when it’s your business, knowing when and how to start paid advertising ...
Boosting Your Sales Game Through New Twists to Classic Tactics
By Anna Lockhart. As times have changed, so have the preferences of customers, and to reach those customers, contractors and sales representatives need to know how to adapt their strategies to better fit the new standards. In an episode of the Roofing Road Trips podcast, Heidi J. Ellsworth ...
How to Adopt Successful Digital Marketing Strategies
By Anna Lockhart. LMH Agency co-founder and CEO, Danny Braught, discusses digital marketing in the roofing industry and the first steps to building a digital presence. The RoofersCoffeeShop® team met up with Danny Braught from LMH Agency at the 2023 International Roofing Expo (IRE) to discuss how the roofing ...
Meet the United Asphalts’ Swiss Army Knife
By United Asphalts. Sales and Marketing Manager Josh Wiley is a Jack-of-all-trades for United Asphalts and a true leader. Every month, United Asphalts (UA) is highlighting one stand-out employee who is taking our standards to new heights and furthering our excellent reputation. This month’s highlight is Sales and ...
What’s Next for Construction Marketing?
By Cayden Wemple. Ingage sat down with industry expert, Brad Yoho, to discuss the future of marketing and sales for the construction industry. As technology like Ingage, a cloud-based presentation building platform, becomes more prominent in the construction industry, it’s becoming easier to speculate what the future of marketing ...
Insider Tips to Closing More Sales
By Ingage. Industry expert, Chuck Thokey, shares his exclusive road map for nailing any type of contracting sale! The process of making a sale in the contracting industry can be exhausting! Luckily, industry pro Chuck Thokey has shared his exclusive road map to home improvement sales with Ingage. Take a ...
The Importance of Drone Photography and Use of Before and After Photos to Help Build Trust of Homeowner
By Stephen Spence. Using drone technology to take before and after photos of a project can be beneficial in garnering trust with customers and in building a professional portfolio of past work examples. Before and after photos are a powerful tool that roofing companies can use to showcase their work and ...
