Sales & Marketing
How Do You Increase Your Roofing Leads?
By Briquelle Simpson, JobNimbus. Through a survey of more than 100 companies, we learned the five best methods for improving roofing leads at your company. Did you know that owning a roofing company and working as a roofer is the eighth hardest job in the world? Besides being a physically ...
Does Your Roofing Company Need a Sales Team? - Part 2
By MaryBeth Carroll, Carroll Consulting Group. Recruiting and onboarding the right roofing salesperson is crucial for the success of your roofing company. Here's a step-by-step guide to help you find and integrate the perfect candidate: Recruitment Define the role: Clearly outline the responsibilities, expectations and qualifications for the roofing salesperson role. ...
Digital Roofing Technology That Will Change Your Sales Strategy
By Adam Cabrera. Roofing has entered the digital age, and it's time for contractors and homeowners to reap the benefits. In a recent episode of the Roofing Road Trips®, Travis Harvego, president of Roofle, and Matthew McDaniel, chief marketing officer and product owner of Roofle, delve into how their ...
16 Common Causes of Roofing Businesses Going Under
By Briquelle Simpson, JobNimbus. Here are 16 areas your roofing company should stay on top of if you want to survive in the industry. The roofing industry is booming, and it’s also quite competitive. If you don’t stay on the track to success, you can easily fall off. But how ...
Slow and Steady Wins the Marketing Race
By Michelle Miller, Creativate. With everything going on in your roofing company, it can be tempting to rush through your marketing. Here’s why good marketing requires patience. Turning a profit in your roofing business might feel like a sprint to the finish line. When it comes to marketing, you might ...
Does Your Roofing Company Need a Sales Team? - Part 1
By MaryBeth Carroll, Carroll Consulting Group. The right answer is Yes! In the highly competitive world of roofing services, a skilled salesperson can make a significant difference between a roofing company's success and struggle. While exceptional roofing craftsmanship and quality products are essential, the importance of a dedicated salesperson cannot be underestimated. ...
Back to Basics: How to Build a Solid Roofing Sales Strategy
By Adam Cabrera. In today's competitive business climate, aligning your marketing and sales efforts is paramount for effective lead conversion. In a recent episode of Roofing Road Trips, Heidi J. Ellsworth visits with Pam Torrey, director of marketing at Ingage. During the conversation, they explored the ways sales strategies ...
Roofing Expert Tips on Profitability, Recruitment and Leadership Training
By Adam Cabrera. Goal setting during these reviews provides employees with a clear career path, contributing to their motivation and job satisfaction. In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Richard Carroll, co-founder of the Carroll Consulting Group, to talk about the secrets ...
The Psychology of Selling in the Roofing Industry: Why People Buy
By John Kenney, Cotney Consulting Group. If you're a roofing contractor, understanding the motivations behind your customer's decisions can elevate your sales and service delivery. When it comes to the intricacies of sales, Brian Tracy's "The Psychology of Selling" is considered one of the paramount resources in the world. Dive into chapter ...
Modern Times Call for Modern Sales Presentations - Part Two
By Ingage. Sales teams are ditching the old playbook by automating tasks. In Part One, we went over the new normal of sales and the shift we have seen and experienced to fully embracing digital means to communicate, purchase, sell and more. In Part Two we will dive into ...
