Sales & Marketing
Smart, sustainable marketing strategies that work
By gFour Marketing. Build a lead generation machine for your roofing business when you have the right marketing. Growing a roofing company requires the skills and craftsmanship of properly installing a roof, but it also requires building a solid foundation of loyal customers, glowing referrals and steady lead flows. As a small ...
The metrics that matter
By Jesse Sanchez. To sharpen performance and drive strategy, sales leaders should start reading the right numbers. Every business wants to succeed, and sales analytics are key in providing insights, clarity and metrics for defining improvement areas. According to Ingage, tracking the right sales metrics has become a defining factor in whether ...
Revolutionizing roofing sales
By Jesse Sanchez. Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust. At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders ...
Bringing clarity to roofing sales with 3D animation
By Jesse Sanchez. Transforming homeowner engagement through visual storytelling. Roofing sales have long been a challenge in an industry where technical jargon can leave homeowners feeling overwhelmed. Sales Assist, a cutting-edge application designed for roofing contractors, is changing that dynamic by incorporating 3D animation to make complex processes easily understandable for the ...
Knowing when to walk away
By Centerpoint Connect. A smart seller knows when to let go and move on. Every salesperson knows the sting of rejection, but not all rejections are created equal. Some objections are mere hurdles to overcome, while others are firm, immovable walls. The key to long-term success isn’t in relentless persuasion — it’s ...
Turning a maybe into a yes
By Centerpoint Connect. The key to unlocking hesitant buyers — and closing more deals. Few phrases in sales are as frustrating as, “We need to think about it.” It’s the ultimate stall, a polite rejection in disguise. But is it really the end of the road or just an opportunity in disguise? ...
The digital key to winning more roofing jobs
By Project Map It. Trust isn’t just earned on the job — it starts online, long before you ever meet a potential customer. A homeowner with a leaking roof isn’t just searching for a contractor; they’re looking for someone they can trust — fast. In today’s digital-first world, that trust is built ...
Turning a firm "no" of today into a future "yes"
By Centerpoint Connect. A rejection isn't the end — it's an opportunity in disguise. "We’re happy with our current contractor." It’s the sales equivalent of a locked door, a polite yet firm dismissal that signals the end of the conversation — or does it? In reality, a customer’s contentment with their existing ...
Turning education into sales opportunities
By Marco Industries. Why smart businesses are using education as their most powerful sales tool. In a world where customers are more informed — and more skeptical — than ever, the old-school hard sell is quickly becoming a thing of the past. Today’s smart businesses aren’t just pitching products; they’re educating their ...
Boosting sales with smarter data
By Jesse Sanchez. A new era of sales insights for roofing professionals. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth explored the cutting-edge advancements of Ingage Analytics 2.0 with Cody Carnes, an account executive at Ingage. Their conversation unpacks the transformative potential of the updated analytics platform, designed to ...
