Products & Services
More than just a roof
By Emma Peterson. Exploring the three pillars that guide the Owens Corning brand. Recently, our team had the chance to talk to Jessica Greer, the brand strategy leader for Owens Corning’s roof division. In our discussion, she dove into what Owens Corning’s adage, more than just a roof, means in ...
From invisible to in demand: The impact of local SEO
By Ben Levesque, Webrunner. A targeted SEO strategy by Webrunner helped transform a landscaping company’s online presence into a steady source of new leads. For many contractors, a strong reputation in the field does not always translate to visibility online. That gap can limit growth, especially in competitive service markets ...
Roof replacement versus restoration: What makes sense at year 10?
By Roof Maxx. The conversation most homeowners aren't having with their contractors, and why that needs to change. It happens every day in the roofing industry: a homeowner calls to ask for help with a few cracked shingles. Or, maybe they're starting to notice granules building up in their gutters. The roof itself ...
40 years shaped by contractor feedback
By Jesse Sanchez. How contractor input drove one manufacturer’s expansion into a complete roofing systems provider. At the International Roofing Expo (IRE) in Las Vegas, BITEC® marked its 40th anniversary with a clear message: its growth from a modified bitumen producer to a full systems manufacturer has been driven by ...
Building better retrofits: Roof Hugger’s commitment to IIBEC and the building enclosure community
By Heidi J. Ellsworth. Advancing retrofit solutions through engineering, collaboration and industry partnership. In today’s evolving construction landscape, the role of building enclosure professionals has never been more critical. From ensuring long-term performance to meeting increasingly complex energy and structural requirements, consultants are at the forefront of delivering smarter, more ...
Central States announces industry-leading Saberis integration for easy customer ordering
Central Link sends quote data to Saberis in just one to two seconds with a single click, helping customers get back to their day-to-day faster. Central States Inc. is making customer ordering easier than ever through a new integration with the Saberis platform, a leading middleware system serving the lumber and ...
Friendly competition and education draw crowds at IRE 2026
By Jenny Yu. Sika highlighted coatings, restoration systems and contractor training while engaging with attendees on the show floor. The 2026 International Roofing Expo brought together roofing professionals from across the world, and Sika Roofing & Waterproofing used the opportunity to showcase its wide range of building protection solutions ...
Tools that help roofers move faster on the job
By Jesse Sanchez. From fastener sealing to adhesive dispensing, these solutions are designed to improve efficiency, consistency and jobsite performance. Roofing contractors working on metal restoration and commercial systems are under increasing pressure to complete projects quickly without sacrificing quality. In response, manufacturers are introducing tools that address specific jobsite ...
A simple fix for leaky pipe penetrations
By Jesse Sanchez. How this contractor-designed rubber pipe collar continues to solve a common roofing problem across new construction and repair projects. Live from the International Roofing Expo (IRE) in Las Vegas, Karen Edwards welcomed Wil-Mar Products representatives Stuart Pendleton and Michael Bothman to The Coffee Shops™ Sound Stage sponsored ...
AI agents reshape workflow efficiency in commercial roofing
By Jesse Sanchez. A closer look at how automation tools are helping contractors scale operations without replacing the human element. As labor constraints tighten and project demands grow more complex, commercial roofing contractors are under increasing pressure to operate with greater precision and efficiency. In response, technology providers are introducing ...
