Expert Conversations
Tailoring communication to fill critical roles
By Jesse Sanchez. Strong communication isn’t a bonus of the roofing recruitment process; it’s the foundation. For roofing contractors navigating a highly competitive labor market, finding the right talent is only half the battle. The other half? Keeping canidates engaged through a hiring process that’s fast, clear and tailored to ...
Capitalize on tariff-free machinery
By Jenny Yu. Navigating the new normal that tariff changes bring to the metal roofing industry. In a recent MetalCast™ episode, Karen Edwards spoke with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery Group, about the unique opportunity to capitalize on their tariff-exempt machines. Since ...
Don’t interfere, object.
By Emma Peterson. Legal expert Trent Cotney shares advice for contractors in the face of shifting immigration policies and ICE raids. This year has seen a lot of changes when it comes to federal regulations and policies. To help you learn about what’s happening and how to navigate it legally, ...
Veteran roofer brings passion and precision to service strategy
By Jesse Sanchez. With nearly 25 years in construction, a seasoned pro is helping roofing contractors streamline their service departments, one strategic step at a time. In this episode of Roofing Road Trips®, veteran commercial roofing pro Ellisha Loftus shares how her decades of experience have shaped a strategic, people-first ...
Building prosperous relationships with ROOFPRO
By Jenny Yu. An industry leader breaks down barriers to connect roofers, partners and homeowners. When it comes to roofing, relationships are everything. One person who knows this all too well is Jack Gottesman, marketing services and loyalty program director of IKO Industries. In this episode of Roofing Road ...
Handling hidden hail damage
By Western Colloid. Learn how to help your clients navigate the aftermath of a hailstorm and prepare for the next one. Most people know the danger of hail and the havoc it can wreak on a roof, but they often think of it only in terms of chips and ...
Community, culture and connection with XTV
By Emma Peterson. With XTV, SRS Distribution has created a networking space that is not only a great business opportunity, but also a ton of fun. When it comes to summertime activities, it’s hard to beat a good tailgate party. From good food and friends to the fun sports ...
Impulsando el talento diverso en la construcción
Por Jessica Bravo. Diversidad, inclusión y desarrollo: Tremco WTI como puente profesional. En este episodio de La Voz de los Ruferos, Jessica Bravo habla con Lorna Rojas de Tremco WTI sobre las oportunidades de carrera que ofrece la industria del techado. Lorna destaca cómo Tremco no solo proporciona empleos, ...
Your guide to successful concrete roof restorations
By Emma Peterson. Learn how to handle the unique challenges that crop up when restoring concrete roofs. About a month ago, we had the chance to sit down with James “Jamie” Atkins, assistant product manager for UNIFLEX and Kool Seal, to talk about metal roof restorations. Recently, we got to ...
The Midwest’s biggest roofing event is back this October!
By Emma Peterson. The 2025 MRCA Conference and Expo promises three days of growth, connection and community for roofers. It might come as a shock, but the summer season is heading towards its close! Here at The Coffee Shops™, we will miss the warm weather but couldn't be more excited ...
