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Expert Conversations

The importance of a word: The difference between roof coatings and roof coating systems

The importance of a word: The difference between roof coatings and roof coating systems

As the coating sector continues to grow in popularity, this podcast featuring Western Colloid experts is a great way to refresh yourself on the basics. It might only be a one-word difference, but roof coatings and roof coating systems actually refer to quite different things. As the popularity of roof restoration ...


Bringing all the pieces together: The Altitude Podcast

Bringing all the pieces together: The Altitude Podcast

By Emma Peterson. Learn how to optimize your use of technology from the people at the forefront of developing it. You probably have heard of the Altitude Podcast from EagleView, but if you haven’t, each episode explores the stories of pioneers and innovators in their fields. The show is hosted by EagleView ...


Attributes of a leader

Attributes of a leader

By Anna Lockhart. Harnessing your personal strengths and weaknesses can boost your career and confidence as a leader in the field. In an episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with the first and youngest Tremco President, Krista Gnatt, to discuss her role as ...


Opening new doors with Central States

Opening new doors with Central States

By Emma Peterson. This new product line displays Central States’ commitment to continuous improvement and customer satisfaction. Central States Manufacturing is a 100% employee-owned company based out of Northwest Arkansas. They operate 11 factories around the nation and maintain three main divisions — light gauge metal, building packages and installation. Recently, Shannon ...


The rise of retrofit

The rise of retrofit

By Emma Peterson. From safety to sustainability and savings, learn why retrofitting is a great option for commercial roofs. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth met with Rodger Russ of Tremco to learn about the world of roofing retrofits. Roger has been in the metal roofing industry ...


SlopeShield Plus Self Adhered by the numbers

SlopeShield Plus Self Adhered by the numbers

By Emma Peterson. Learn why contractors are choosing this membrane to control the moisture on their projects. SlopeShield Plus Self Adhered (SA) is an innovative roofing underlayment designed by VaproShield to take moisture control on the job site to the next level. Not only does it block water intrusion, but its nature ...


Elevating roof longevity and performance

Elevating roof longevity and performance

By Jesse Sanchez. Discover how these coatings are revolutionizing roof protection with a versatile, high-performance product line designed to extend the life of existing roofing systems. The roofing industry is evolving and BITEC is at the forefront of this transformation with the launch of its StormBreaker brand. In this episode of Roofing ...


Perspective on the industry from those with their boots on the ground

Perspective on the industry from those with their boots on the ground

By Emma Peterson. From tariffs to AI and everything between, this contractor panel shared an overview of the trends in the roofing industry this year. One of the best parts of attending trade shows like the International Roofing Expo (IRE) is getting to learn about the roofing industry as a whole by ...


Looking at roofing as a career, not just a job

Looking at roofing as a career, not just a job

By Emma Peterson. Take a deep dive into the responsibilities of four positions out of the many career options in the roofing industry. The roofing industry has struggled for years with the perception that there are not viable career paths with room for growth. But that perception is far from the truth, ...


Maximizing roof longevity: The power of proactive inspections

Maximizing roof longevity: The power of proactive inspections

By Jesse Sanchez. Experts express the necessity of proactive inspections in preventing costly roof repairs and extending the lifespan of roofing systems. The commercial roofing industry is shifting towards a more proactive approach in managing roof deficiencies and industry leaders like those from Greenwood Industries, Best Roofing and Jobba Trade Technologies are ...


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