Expert Conversations
Get insights on legal policies and procedures
By Emma Peterson. Enter for a chance to win a free book from industry leader and expert Trent Cotney! Being a roofing contractor often means wearing many hats, whether it’s the hard hat at the job site or a baseball cap while working on sales and marketing in the office. ...
Project Map It revoluciona la presentación de proyectos de techado
Por Jessica Bravo. Aprende como presentación visual puede abrir nuevas puertas y cambiar la percepción del cliente. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Perla Arias sobre cómo Project Map It está transformando la manera en que las empresas de techado muestran su trabajo. ...
Build better, lead smarter: Why roofing success starts at the top
By Jesse Sanchez. Revealing how strong, intentional leadership, not just relentless hustle, is the real key to sustainably scaling a successful roofing business. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Melissa Chapman, co-founder of The GLO Group, to dig into the real reasons ...
From fixing leaks to building loyalty: How service departments fuel roofing growth
By Jesse Sanchez. A focused approach to structure, processes and KPIs could take your service game to the next level. In this Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to explore the “how” of the structures, systems and scorecards that ...
Innovating with purpose
By Emma Peterson. Learn how Elevate develops products designed to address some of the biggest issues in roofing – labor and weather. Uncertainty has been the buzzword of the year when describing the state of the roofing industry. But even through this year’s tariff changes and policy shifts, two ...
Precision, productivity, possibility
By Jenny Yu. This live RLW webinar explores industry challenges, new technology and what’s ahead at METALCON 2025. Ready to discover the latest innovations shaping the future of metal roofing and construction? Don’t miss this RoofersCoffeeShop® ReadListenWatch® (RLW) webinar titled “Innovation in action: MetalForming and METALCON.” This special event ...
La iniciativa de GAF en el techado
Por Jessica Bravo. Aprende cómo GAF está transformando el futuro del techado para los contratistas Latinos. En un episodio de La Voz de los Ruferos, Alan Lopez habló sobre la iniciativa de Latinos In Roofing (LIR) de GAF. Compartió cómo esta iniciativa fomenta el crecimiento profesional, apoya la ...
Shaping the next generation of roofers
By Emma Peterson. Learn how the Roofing Alliance is elevating, educating and uniting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Greg Hudson and Alison LaValley to discuss the Roofing Alliance and its impact on the roofing industry. Greg, ...
A software fit for every roofer
By Jesse Sanchez. One contractor’s search for a truly all-in-one tool led to a surprising standout find. When Kim Baxter joined O’Hara’s Son Roofing (OSR), she was tasked with an ambitious goal: build a national service program nearly from scratch. But before she could do that, she had to tackle ...
Fluid-applied coatings: The future of roofing solutions
By Jesse Sanchez. With Storm Breaker™, BITEC shows how fluid-applied coatings give contractors a competitive edge by delivering reliable performance and responsive support that set them apart in a crowded market. Fluid-applied coatings continue to be a strategic offering, and according to Jon Feick, senior territory sales representative at BITEC®, ...
