Expert Conversations
Snow retention systems for solar roofs
By Jenny Yu. As renewable energy technologies advance so must the accessories and systems that keep them safe and efficient. Tesla’s Solar Roof is creating new opportunities for roofing contractors and accessory manufacturers as demand grows for integrated solar products. In this episode of Roofing Road Trips®, Megan Ellsworth ...
Snow safety solutions
By Jenny Yu. Join us for an upcoming MetalTalk™ where we reveal how modern snow retention systems are designed, tested and improved for effective performance on metal roofs. MetalCoffeeShop® is gearing up for an insightful new MetalTalk™ on December 10, 2025, where we will dive into the evolving world of ...
Desarrollo de planes de negocio
Por Jessica Bravo. Owens Corning y SRS Distribution impulsa la visión empresarial de los contratistas latinos En un episodio de La Voz de los Ruferos, Jessica Bravo habla con Julissa Chavez de SRS Para Latinos y Octavio Vazquez de Owens Corning sobre una parte clave del evento Universidad: la ...
How one opportunity sparked a roofing career revolution
By Jesse Sanchez. Juggling motherhood, frequent moves and a nontraditional path, Lillianne Dunstall never let obstacles stand in the way of her rise through the ranks at Tremco. For Lillianne Dunstall, the journey to executive leadership didn’t start with a business degree. It started with an opportunity and one man ...
Snow retention has a place on every pitch
By Jesse Sanchez. Slippery single-ply membranes are leading the call for change in commercial roofing design. When it comes to snow retention systems, most contractors picture steep-pitched residential roofs. But as Robert Alvarez of Anchor Products makes clear in this episode of the Roofing Road Trips® podcast, ignoring snow retention ...
It shows when you care
By Jenny Yu. Investing in the right equipment can increase your revenue while establishing trust with customers. In today’s labor shortage, it’s important now more than ever to retain quality crew members and a positive reputation among your community. One key way to do so is by investing ...
Simplifying the roof
By Jenny Yu. With hands-on training and innovative technology, AWIP’s IMPpro program advances quality and efficiency in the roofing industry. In an episode of MetalCast™, All Weather Insulated Panels (AWIP) Vice President of Sales Joe Paparella sat down with Heidi J. Ellsworth to discuss the company’s commitment to innovation, installer ...
Why personalization is roofing’s secret weapon
By Jesse Sanchez. Customers want to feel understood and smart contractors are turning that insight into more leads. Roofing contractors are finding that the battle for quality leads is fiercer than ever in today’s market. But amid shifting trends in the industry, local contractors have an edge and it’s not ...
Better roofs start with collaboration
By Jesse Sanchez. Learn how this company is finding common ground and building better by bringing together consultants and contractors. At the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando, Florida, an important topic emerged from the conversations on the RoofersCoffeeShop® Soundstage: collaboration between roofing consultants and ...
Withstanding the storm
By Jesse Sanchez. Solar-powered ventilation products show surprising durability in severe weather and some models now comply with the FORTIFIED™ standard. When it comes to roofing in storm-prone areas, durability matters, especially for systems mounted directly on the roof. And for homeowners weighing the benefits of solar-powered attic ventilation, one ...
