Expert Conversations
Roof coatings in action
By Emma Peterson. Learn about when and where a coating can be used to extend the lifespan of a roof. In a new Roofing Road Trips®, Megan Ellsworth sat down with Gabe Lane to talk about how coatings can aid in extending the lifespan of a roof. Gabe is a ...
Sales, AI and mobile innovation
By Jesse Sanchez. Dataforma’s PSU 2025 showcases new sales tools, AI features and mobile upgrades while guiding the 2026 roadmap. Dataforma is turning PSU 2025 into a launchpad for its next generation of tools, with a packed agenda that puts new sales, AI and mobile capabilities in front of contractors ...
Helping Latino businesses scale to greater heights
By Jenny Yu. NAHICA focuses on closing the business knowledge gap for Hispanic contractors. The National Hispanic Contactors Association (NAHICA) is working to close a long-standing gap in the construction industry by helping Latino contractors strengthen the business side of their operations. In this Roofing Road Trips® episode, RoofersCoffeeShop® ...
Data clarity brings order to roofing operations
By Jesse Sanchez. Tyelus highlights a more human approach to organizing information, improving efficiency and supporting long-term growth. Data collection methods can either slow a roofing business down or help it operate with greater focus and confidence. That contrast was framed in this Roofing Road Trips® conversation featuring Lynsey Hull, ...
Giving roofers back revenue control
By Jesse Sanchez. Contractors are rethinking outsourced supplementing, shifting toward in-house systems to improve margins, speed and control. For roofing contractors navigating softer markets and tighter margins, internal processes are getting a closer look. During this episode of Roofing Road Trips®, hosted by Megan Ellsworth, Keven Wall, vice president of ...
The art of metal roofing
By Jenny Yu. Through custom fabrication and close collaboration with architects, Viotell Metal Concepts is redefining the role of metal in modern building design. For Viotell Metal Concepts, metal isn’t just a building material. It’s an art form. The company’s approach bridges functionality and design, transforming roofing into architectural ...
Products designed for the unique needs of contractors
By Emma Peterson. Learn how Leister develops tools based on the needs of roofing professionals in the field. Recently, Karen Edwards hosted Dave Nordentoft for an episode of Roofing Road Trips®. Dave is the manager of the roofing product category at Leister and came to shed some light on ...
Bringing clarity and confidence to attic ventilation education
By Jesse Sanchez. Through long-standing in-person education, AirVent continues to help contractors turn ventilation from a challenge into a system-driven advantage. For nearly three decades, AirVent, part of Gibraltar Building Accessories, has invested in education around one of roofing’s most misunderstood topics: attic ventilation. That commitment was recently highlighted during ...
From drones to VR
By Jesse Sanchez. FCS and Jobba help contractors use drones, artificial intelligence, VR and cloud workflows to deliver clearer inspections. Technology is reshaping how commercial contractors capture and communicate roof conditions and FCS and Jobba are helping companies keep pace. While consumer tools evolve quickly, roofing has not always moved ...
7 steps to adding gutters to your services
By Emma Peterson. Considerations when expanding your offerings to include gutters. In an industry where competition is steep, standing out from the crowd can be difficult. But one of the ways roofers can successfully stand apart from the rest and bring in additional streams of income at the same time ...
