Expert Conversations
A sneak peak of the MCA Winter Meeting 2026
By Jenny Yu. This year’s gathering will provide members with opportunities to learn, engage and explore. In a recent episode of MetalCast™, Karen Edwards spoke with Jeff Henry, executive director of the Metal Construction Association (MCA), about MCA’s upcoming Winter Meeting taking place on January 13-15, 2026, in San ...
Transform your marketing with data
By Emma Peterson. Data-driven strategies are the future of contractor marketing and sales success. Get ready for a new Read Listen Watch® (RLW), airing on January 14, 2026, at 11 a.m. PT (2 p.m. ET)! This episode, “Stop Chasing Leads. Start Using Data.,” will be all about how high-quality data ...
Engaging young talent
By Emma Peterson. Contractors can mitigate the labor shortage and close roofing’s growing age gap by meeting the next generation where they are. Labor shortages and finding new ways to bring new talent into the field is not a new topic in the roofing industry. It has been a challenge ...
How trial and error shaped The Catch-All
By Jenny Yu. Co-founders Heath Hicks and Eric McIntosh share how some failures can fuel innovation. In this Roofing Road Trips® episode, Karen Edwards spoke with Heath Hicks and Eric Mackintosh, co-founders of The Catch-All, about their company’s journey through experimentation, failure and refinement that eventually led them to success. ...
Beyond the fan
By Jesse Sanchez. Attic Breeze brings nuanced strategy to attic ventilation and contractors are catching on. In the heart of Texas, where rooftops bake under 100-degree skies, Attic Breeze isn’t just selling solar-powered ventilation. The company is offering roofing professionals a smarter, more strategic approach to keeping homes cooler and ...
The price is right: Utilizing visualization software to its fullest potential
By Anna Lockhart. Simply going off of word of mouth when planning the details of a project can be tricky, both cost-wise and when it comes to matching customer tastes. This visualization software takes out the guesswork. In this episode of the Roofing Road Trips® podcast, host Karen Edwards sat ...
Using AI to strengthen operations, not replace people
By Emma Peterson. Kevin Fox shares ideas about how businesses can use AI to support growth without losing the human touch. We recently hosted Kevin Fox of Foxwerx Group for an episode of Contractor Outlook about the evolving role of AI in business and brand growth. Kevin is the ...
Battery power and bots: How smart tools are reshaping roofing
By Jesse Sanchez. Automation and AI-driven tools are quietly transforming rooftops, one battery pack at a time. While the North East Roofing Contractors Association (NERCA) convention in Atlantic City was filled with the usual camaraderie and community spirit, it was the rise of smart tools and labor-saving tech that truly ...
Stopping snow with smart design
By Emma Peterson. Brian Cross and Shawn deAngelo share how engineered snow retention systems protect people and property. In this episode of Roofing Road Trips®, Karen Edwards sits down with Brian Cross and Shawn deAngelo. Brian is the VP of sales and marketing from Rocky Mountain Snow Guards and also ...
Spotlighting resilience, PVC performance and consultant alignment
By Jesse Sanchez. Live from the IIBEC show floor in Orlando, industry leaders dug into what makes roofs last longer and why collaboration matters. IB Roof Systems™ utilized their time at the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando reinforcing the fact that durability isn’t just ...
