Expert Conversations
Showing the heart of roofing
By Emma Peterson. Randy Chaffee explains how real jobsite moments and authentic culture can inspire young people to join the roofing trade. As many of our experienced roofers and contractors reach the age of retirement, the labor shortage in construction has become more apparent than ever. To learn about how ...
Training and support shape success with polyurethane coatings
By Jesse Sanchez. UNIFLEX® emphasizes education, safety and hands-on guidance as contractors expand into urethane systems. UNIFLEX® and Sherwin Williams Roofing Solutions are reinforcing the role of training and jobsite support as polyurethane coatings become a more prominent part of commercial roofing strategies. During this episode of Roofing Road Trips®, ...
Minihan Roofing is the March R-Club Roofer of the Month!
By Emma Peterson. How Chris and Shannon Minihan built a roofing family legacy. This year is a big milestone for the team at Minihan Roofing – our March 2026 R-Club Roofer of the Month – as it marks their 15th year in business! To learn about the origins and ...
A new safety frontier
By Emma Peterson. Denver Riggleman dives into how AI can be a lifesaving tool — and why improper use could expose sensitive business data. When we talk about AI, most conversations focus on the type of business management tasks it can manage. What is often overlooked is how AI ...
Cuando la innovación responde a las necesidades reales del techo
Por Alberto Torres. Conozca la historia detrás Bitec’s RepairBoss®, una línea completa pensada para el profesional. En este episodio de La Voz de los Ruferos, Santiago Garces nos comparte la trayectoria de Bitec, una compañía con más de cuarenta años de experiencia en la industria del roofing. Desde sus inicios, ...
Innovation born from adversity
By Jenny Yu. Explore how the solar market continues to evolve and expand in a time of regulatory challenges. Solar market dynamics continue to evolve as technology advances and policy shifts reshape the landscape. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Mark Gies, director of ...
From interns to impact
By Jesse Sanchez. With structured mentorship, cross-department training and early ownership of real projects, Sutter Roofing is shaping future leaders from day one. As Sutter Roofing enters its fifth generation of family involvement, President Brad Sutter is thinking about the future and who will carry the torch. “We try to ...
From data overload to decisive action
By Jesse Sanchez. Learn how user feedback is driving practical AI tools that turn stored data into immediate action. Roofing contractors are not asking for more dashboards. They are asking for faster answers. At Dataforma’s PSU event, it became clear that the value of software is no longer measured by ...
Building trust and boosting sales with visualization software
By Jenny Yu. Homeowners increasingly expect to preview renovations before committing to major investments. In a recent Roofing Road Trips® episode, Karen Edwards spoke with Jenni McMorran, contractor channel partner manager of Renoworks, to discuss how visualization software like theirs takes the newest technology and transforms the roofing sales ...
Finding the path to roofing
By Emma Peterson. How taking risks—and refusing to quit—launched Ian Davis into industry‑leading success. Recently, TopShield sponsored an episode of Stories From the Roof featuring Ian Davis, the founder of Cairn Contacting. Established in 2017, Cairn has quickly raised the bar on ethics, service and quality with recognitions such ...
