Expert Conversations
The growing role of robotics in roofing
By Emma Peterson. Robotics and automation are coming to the jobsite. Are you prepared? Robotics and automation have long been a part of manufacturing processes. But where these two pieces of technology have historically played behind-the-scenes roles, that norm is quickly changing. Both in our personal and professional lives, ...
Instant estimates close deals faster
By Jenny Yu. Renoworks Pro helps contractors present design options and pricing in one seamless experience. In this episode of Roofing Road Trips®, Karen Edwards spoke with Jenni McMorran of Renoworks to discuss how Renoworks Pro’s Instant Estimator is helping contractors present designs and pricing together to streamline the sales ...
El crecimiento del contratista latino empieza con educación
Por Alberto Torres. El valor de las certificaciones y la capacitación continua en el desarrollo de negocios más sólidos. Durante este episodio de La Voz de los Ruferos, grabado en vivo en Miami en el evento Business Building Workshop (BBW), tuve el placer de conversar con Ana María Pulido, gerente ...
River City Roofing Co. is the April 2026 R-Club Roofer of the Month!
By Jesse Sanchez. How a renewed focus on experienced talent and long-term stability is reshaping this company’s recruitment and company culture. As competition intensifies across the roofing industry, contractors are reevaluating what drives sustainable growth. Increasingly, that conversation is moving away from short-term hiring needs and toward a more deliberate ...
Roofing industry gives back through hands-on support
By Jesse Sanchez. Contractors and manufacturers are uniting to provide roofing, labor and resources for families in need. In an industry driven by momentum, precision and meaningful work, roofing professionals are finding a deeper purpose by supporting families in need. Across the country, contractors, manufacturers and distributors are coming together ...
The simplest formula for success in roofing
By Jenny Yu Dave Harrison, industry veteran and consultant, shares insights on how to build a long, purposeful career in the industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with industry veteran Dave Harrison to reflect on a career defined by innovation, relationships and purpose-driven growth ...
Six sides, one company: SOPREMA’s commitment to the entire building envelope
By Emma Peterson. SOPREMA’s contractor‑driven development process leads to high‑performance solutions for roofing, waterproofing and beyond. In 1908, Charles Geisen founded Les Usines Alsaciennes d’Émulsions (Alsatian Emulsion Factory) in Strasbourg, France. The following year, his company produced the first waterproof roofing membrane, made out of fabric dipped in hot bitumen. ...
Elevating culture built on trust
By Jenny Yu. R-Club Roofer of the Month Jewels DeCorsey of All Craft Exteriors discusses the importance of clear communication and establishing an ownership mentality to grow a thriving roofing business. Last month, the R-Club Roofer of the Month podcast featured Jewels DeCorsey, general manager of All Craft Exteriors. ...
Improving performance in products and processes
By Emma Peterson. How contractors can use technology to deliver better roofs in a more efficient manner. While at the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS), we had the opportunity to film a live Coffee Conversations® thanks to our sponsors, SRS Distribution! The episode ...
Mas allá del material y la oficina
Por Alberto Torres. Por qué entender el costo real de un trabajador puede salvar tu negocio. Durante un episodio de La Voz de los Ruferos Jessica Bravo y Teresa Ramírez de Southeast Staffing Agency, hablaron sobre un tema que muchos contratistas pasan por alto cuando comienzan su empresa: el verdadero ...
