Expert Conversations
From McMansions to green homes: Modern homeowner priorities
By Emma Peterson. In this Contractor Outlook, we dive into what today’s homeowners really want alongside Allison Hadley. Allison Hadley is the spokesperson of American Home Shield (AHS), a home warranty provider in the United States. Allison was commissioned by AHS to conduct independent consumer research in the home ...
El verdadero valor de un representante del fabricante
Por Alberto Torres. En la industria del roofing, el representante del fabricante suele verse como alguien enfocado en ventas. Pero en la práctica, su rol va mucho más allá. En este episodio de La Voz de los Ruferos, conversé con Luis Ramos de MuleHide, quien explicó cómo los contratistas ...
Contracts and payment laws: Getting over the finish line
By Emma Peterson. NFRC’s James Talman on momentum, parliament and what comes next for U.K. contract and payment law. Recently, James Talman of National Federation of Roofing Contractors (NFRC) stopped by RoofersCoffeeShop.uk for an episode of Roofing Road Trips® all about the recent change in how the government manages retentions ...
Levelling the paying field
By Emma Peterson. A recent government decision to reform payment law is set up to help small businesses thrive. In the U.K. government’s recently decision about retention in construction contracts, they also made key changes to reform long-standing payment laws. To get a better understanding of what the payment ...
U.K. government announces plans to ban retentions in construction contracts
By Emma Peterson. How the end of retention clauses protects cashflow and small businesses. Recently, U.K. government officials made a landmark decision to ban retention clauses in construction contracts. This is a change that National Federation of Roofing Contractors (NFRC) has been advocating and campaigning for years. To learn more ...
America’s toughest territory with Michael Black
Roof Wars host Chad Westbrook sits down with Michael Black to discuss how contractors dominate extreme environments through early production, disciplined operations and data-driven strategies. Selling data in a deluge: How to dominate extreme environments In the commercial roofing world, we often talk about the technical side of the trade, but in ...
Championing contractors at the Capitol and beyond
By Jenny Yu. NRCA leaders discuss the 2026 Roofing Day and ongoing advocacy efforts. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Duane Musser and Brad Stine of the National Roofing Contractors Association (NRCA) to discuss the 2026 Roofing Day in D.C. and how ongoing ...
Roofing Road Trips® has made it across the pond!
By Emma Peterson. James Talman on NFRC’s history, growth and mission to support UK tradespeople. In a recent episode of the Roofing Road Trips® podcast, Heidi J. Ellsworth sat down for a discussion with James Talman, CEO of the National Federation of Roofing Contractors (NFRC) and the first RoofersCoffeeShop.uk ...
ORCA’s mission in action
By Emma Peterson. How Oklahoma Roofing Contractors Association supports contractors, vendors and industry partners statewide. The Oklahoma Roofing Contractors Association (ORCA) was founded to support professionals in the roofing industry across Oklahoma state. To learn more about how they do this, Megan Ellsworth sat down with Avery Smith, the executive ...
Sustainability beyond the buzzwords
By Emma Peterson. How Elevate is advancing building solutions that are sustainable and resilient. For a special Earth Day Coffee Conversations® webinar, Heidi J. Ellsworth sat down with Kim Eckerman, Jay Saldana and David Finn for a conversation about what it takes to build responsibility every day of the ...
