Expert Conversations
New synthetic underlayment offers improved efficiency and safety
By Jenny Yu. APOC’s Tuff-Grip™ system is designed for improved traction, faster installation and enhanced durability. As roofing systems continue to evolve, underlayment remains a critical component in ensuring long-term performance and protection. In this episode of Roofing Road Trips®, Karen Edwards met with members of the APOC team to ...
Strategies that strengthen contractor growth year-round
By Jesse Sanchez. TAMKO aims to help contractors extend seasons, boost performance and educate homeowners on risk and value. As colder temperatures arrive and storm activity shifts, TAMKO’s Director of Contractor Engagement Jon Abernathy* and veteran roofer Jon Broce** are using the brand’s contractor program to help roofing companies view ...
Solar, data centers and the next wave of rooftop demand
By Jesse Sanchez. Anchor Products sees roofers and solar teams aligning through early coordination and guidance as demand grows. In this episode of Roofing Road Trips®, Justin Smith zooms out from the usual focus on products to the bigger picture: where solar is headed and what it means for roofing ...
Preparing for sale: Building a roofing business buyers want
By Jenny Yu. A panel of experts outline the key steps to building a scalable, high-value roofing business. As mergers and acquisitions activity continues to accelerate across the roofing industry, contractors are facing a critical question: how do you prepare a business for sale? In a recent Coffee Conversations® ...
Why choose FM-tested products
Understanding the FM approval process and why they are the gold standard for roofing insurance testing. While many home and business owners think of roofs as singular entities, here in the roofing industry we know that they are actually a collection of different products that work together to create a ...
Stronger roofs gain attention as insurers tighten standards
By Jesse Sanchez. Industry leaders say resilient materials are becoming essential as severe weather drives insurance changes. As extreme weather events increase in both frequency and severity across the United States, the roofing industry is being pushed to adapt at a faster pace. Insurance carriers, regulators and contractors are reassessing ...
How inclusivity is reshaping roofing recruitment
By Jesse Sanchez. Industry leaders say expanding access to talent is becoming essential to meet workforce demands and sustain long-term growth. The roofing industry is undergoing a meaningful shift as contractors and service providers reevaluate how they attract, hire and retain talent. What was once a narrow recruiting pipeline is ...
Securing solar and the future of rooftop real estate
By Jesse Sanchez. How ballast-only systems are giving way to engineered anchors and how real-world storms prove the value of positive attachment. In this episode of the Roofing Road Trips® podcast, Anchor Products’ Southeast regional manager, Harley Coleman, talks about solar and the rapid evolution of rooftop attachment strategies. For ...
Getting a bigger bang for your buck
By Anna Lockhart. Metal roofs are here to stay, and now is the time to act! Metal experts share how Roofing Passport can unlock bigger and better success for your roofing company. As the market continues to explore metal roofing materials as a reliable and versatile option, contractors across ...
A sprayable sealant for speedy restorations
By Dani Sheehan. Coatings may get the credit, but sealants are what make the system work. As more roofs reach the end of their warranty periods, building owners are looking for ways to extend roof life without paying for a full tear-off. In a recent CoatingsCast™ episode, UNIFLEX® Product Manager ...
