Expert Conversations
New regional guide highlights key roofing considerations
By Jesse Sanchez. Why your region matters when choosing a metal roof — and how to make the best choice. In this episode of MetalCast™, host Karen Edwards sat down with Renee Ramey, executive director of the Metal Roofing Alliance (MRA), to explore the importance of regional considerations when selecting ...
New year, same economy
By Emma Peterson. Looking into the new year, learn what economic trends in the industry are predicted to last and what might be changing. As we move into the new year, there are a lot of fears and uncertainties about where 2025 might lead us. One of the most pressing ...
Metal coil processing 101
By Emma Peterson. Learn about the basics of metal coil processing and its influence on roofing from expert Chad Rowe. In a recent Lunch and Learn, Heidi J. Ellsworth sat down with MetalForming Business Development Director Chad Rowe to talk about how metal coils are used and processed in ...
A natural talent for roofing
By Dani Sheehan. Celebrate the people who make roofing extraordinary and see how John’s dedication has made a lasting impact. People Make Roofing is a call to action to tackle the biggest challenges in the roofing industry and show the next generation the true potential of roofing. In the latest ...
Synergy and success
By Emma Peterson. From name recognition to training opportunities, learn how Kool Seal and Sherwin-Williams are working together to provide the best for customers and clients. Founded in 1906 as KST Coatings, Kool Seal is one of the leaders in the coatings industry. They were the first to come out ...
Finding your spot in the industry
By Emma Peterson. Learn how to leverage your association membership to build a community and bolster your business. Periodically, the Coffee Shops™ partners with John Kenney of Cotney Consulting Group for Affinity Webinars. These are educational sessions that are designed to help contractors in the field with everything from transitioning ...
From law enforcement to roofing
By Jesse Sanchez. Discover how a career pivot led to becoming a trailblazer in the roofing industry. In this episode of Stories From the Roof, host Megan Ellsworth chatted with Erica Reed, vice president of construction operations at Elite Construction Solutions, about her unconventional journey from working in law enforcement ...
The power of empathy in building customer connections
By Jessica Bravo. Learn more about how empathy and understanding can shape effective sales strategies. In an episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Alan Davis, product manager at Ingage, to discuss the importance of connecting with customers during the decision-making process. Alan ...
Una solución duradera está en los detalles
Por Dani Sheehan. Un proyecto exitoso de restauración de techos requiere una evaluación exhaustiva del techo, abordar las áreas problemáticas con materiales duraderos y adaptarse a los desafíos específicos del sitio. Cuando se trata de restauración de techos, la diferencia entre una solución rápida y una solución duradera está en ...
A lasting solution lies in the details
By Dani Sheehan. A successful roof restoration project requires thoroughly evaluating the roof, addressing problem areas with durable materials and adapting to site-specific challenges. When it comes to roof restoration, the difference between a quick fix and a lasting solution lies in the details. In a recent episode of CoatingsTalk, ...
