Roofing Roadtrips With Heidi - The Future Is Bright
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Expert Conversations
A million-dollar RLW
By Emma Peterson. Tune into the Read Listen Watch® (RLW) webinar to learn how composite roofing can help build your business into a multi-million-dollar company. Our next Read Listen Watch® (RLW) is fast approaching on May 28, 2025! Kicking off at 11:00 a.m. PT, this episode will feature Mike Heiland of Heiland ...
Estimating for everyone
By Emma Peterson. This new training course crosses language barriers by bringing John Kenney’s estimating training into Spanish. If you’ve been around the roofing industry, you’ve probably heard of John Kenney. The CEO of Cotney Consulting Group and an avid activist for the industry as a whole, John is truly a leader ...
From Toronto to the industry’s future
By Dani Sheehan. The innovations presented at CRE reflected trends being felt across the industry. In a live episode of Roofing Road Trips®, recorded on the show floor of the Canadian Roofing Expo (CRE) in Toronto, Ontario, host Megan Ellsworth sat down with Jason “Jay” Campbell, the current vice chair of the ...
Creating a place people want to stay
By Dani Sheehan. Roofing Corp of America is proving that in this industry, people really do make the difference. When Ashley Aldridge joined Roofing Corp of America (RCA), she didn’t know a thing about roofing. But what she did know was people. Today, as HR director for one of the fastest-growing commercial ...
Making insurance work for roofers
By Jesse Sanchez. This new partnership brings clarity to insurance coverage for roofers navigating a volatile market. For many roofing contractors, managing risk can feel like navigating a maze of jargon, fine print and unpredictable coverage gaps. A new partnership between Owens Corning and Roofer’s Choice Insurance is tackling that problem head-on ...
Understanding the difference between LLC, S-Corp and C-Corp
By Emma Peterson. Learn about the different legal structures a roofing company can fall under and how to pick the best one for your situation. When you think of the roofing industry, we often think of the crew on the roof. But there’s another half of the industry that, while less physically ...
Navigating uncertainty with scalable roofing solutions
By Dani Sheehan. By offering flexible options – from preventative maintenance to high-performance restoration solutions – you can better serve your customers with a variety of budgets, timelines and goals. Roofing contractors are facing more cautious customers, tighter budgets and unpredictable timelines. But as Will Lorenz, president of General Coatings Manufacturing Corp, ...
The different types of ventilation
By Emma Peterson. Learn about the three basic kinds of ventilation and how they fit into HVAC/R systems. Ventilation is a crucial part of any building envelope, but it is also one of the aspects that is talked about less. In this MetalTalk™ episode, Heidi J. Ellsworth got the chance to talk ...
Capacitaciones y certificaciones
Por Jessica Bravo. ¿Por qué certificarse? La importancia de la educación continua en techado. En un nuevo episodio de La Voz de los Ruferos, Jessica Bravo conversa con Moises Morales de Select Adjusters sobre la importancia de las capacitaciones y certificaciones para los profesionales de habla hispana en la industria ...
Looking back at CRE 2025
By Emma Peterson. Hear all about the Canadian Roofing Expo from Alex Tolle and Megan Ellsworth! This was the first year that The Coffee Shops™ crew have made it to the Canadian Roofing Contractor’s Association (CRCA)’s biannual Roofing Expo. This is Canada’s only dedicated show for roofing systems and technologies and features ...
