Expert Conversations
Roofing secrets from a modern American landmark
By Jesse Sanchez. An upcoming Coffee Conversations will take you behind the scenes of an award-winning roofing and waterproofing project to uncover what it takes to protect an architectural landmark. In an upcoming RoofersCoffeeShop® Coffee Conversations® on August 27 at 7 a.m. PT, Heidi J. Ellsworth meets with Mark DeFreitas, ...
Service leadership starts with strategy
By Jesse Sanchez Ellisha Loftus shares how scalable processes, mentorship and focused improvements can strengthen roofing service departments. Strong roofing service departments are built through strategy, communication and processes that help teams work more efficiently. On this episode of Roofing Road Trips®, host Megan Ellsworth spoke with Ellisha Loftus, growth ...
20 years, thousands of roofs and one initiative: Performance matters
By Emma Richardson. From Product to Partnership: The Evolution of Roof Performance Contractors today aren't just selling roofs, they're selling performance. Homeowners want solutions that improve efficiency, protect their investment and deliver lasting value. That's a very different conversation than the one many contractors were having 20 years ago. As ...
Culture is becoming roofing’s recruiting advantage
By The Coffee Shops™. Roofing companies that align their actions with their values stand out in a competitive hiring market. As roofing companies work to attract and retain talent, compensation is no longer the only factor influencing career decisions. According to Kristin Case, managing partner of Hi-Peak Staffing, company culture ...
The case for developer-agnostic technology
By Emma Peterson. Discover how developer-agnostic systems help contractors adapt, scale and avoid costly dependencies on a single technology provider. Technology can be a game changer when it comes to your operations, however it’s important to make sure it is working for you and not the other way around. ...
Securing rooftop equipment starts with code compliance
By Jesse Sanchez. Brandon Reynolds explains how proper planning, engineered attachment systems and contractor collaboration can protect roofs, buildings and reputations. Rooftop equipment can become a serious liability when it is not properly attached to a building’s structure. In this episode of Roofing Road Trips®, host Megan Ellsworth spoke with ...
The expanding role of HR
By Emma Peterson. From safety and compliance to training and engagement, human resources plays a vital role in the long-term success of roofing businesses. Human resources (HR) is sometimes a part of running a business that might be overlooked. But it is one of the most important departments for building ...
Asking the right questions
By Emma Peterson. Johnny Walker explains how contractors can guide clients through the decision between roof replacement and restoration coatings. Coatings can be a reliable and convenient way to improve a roof. But they’re not necessarily right for every situation. To learn how you determine whether to suggest coatings to ...
Helping homeowners make confident choices about their roof
By Emma Peterson. Kate Smith helps homeowners make roofing decisions that elevate both the appearance and the value of their homes. In a new Roofing Road Trips® episode, Kate Smith joins The Coffee Shops® for a conversation about how DaVinci Roofscapes connects homeowners with her for one-on-one roof color consultations. ...
How contractors can strengthen marketing with AI
By Jesse Sanchez. Allison Woslager explains how roofing contractors can improve visibility, build credibility and use artificial intelligence without losing authenticity. Artificial intelligence is changing how homeowners search for roofing contractors, but long-term marketing success still depends on trust, consistency and genuine expertise. Allison Woslager, founder of Integrity Marketing Group, ...
