Education & Learning
SkillsUSA: Connect your company with local up-and-coming talent
By Dani Sheehan. Don’t miss this engaging conversation that will open the door for your company to get involved with roofing competitions and inspire students to enter the industry. In the most recent Coffee Conversations®, sponsored by Johns Manville, Heidi J. Ellsworth sits down with industry experts to discuss SkillsUSA. ...
The benefits of PVC on commercial projects
By Itziar Reed, Commercial Distribution Specialists. Learn why industry experts are choosing PVC for low-slope roofs. A roof is a crucial part of any commercial building and as a contractor, choosing a durable roofing material with a long lifespan is important to keeping your clients satisfied and avoiding struggles with ...
Bitec LIVE at IRE 2024!
By Jonny Suchor. Bitec's transition to leadership and expansion shown at IRE. At the 2024 International Roofing Expo, Karen Edwards from RoofersCoffeeShop® sat down with Bitec's dynamic duo, Shane Milwood and Joel Shey, to discuss the company's latest advancements and offerings in the roofing industry. Joel, the new president ...
Chart a course toward success with smart data strategies
By Dani Sheehan. Discover insights into the current state of data analysis among roofing contractors and learn how understanding industry trends can optimize your business. In the bustling world of business, staying ahead of the curve often hinges on one critical factor: data. Understanding the nuances of your business, identifying ...
A guide to your range of options in commercial roof installations: Part 1
By Polyglass. There are many different options when you start on a new job, including ones to consider before the installation even begins! This guide helps narrow down the choices. Starting a roofing installation can be intimidating, both as a client and a contractor. There are a slew of choices ...
Build a lasting connection with your customers through color
By Emma Peterson. Succeeding in the roofing industry requires more than building structures and developing materials, it requires understanding your customers’ emotions. In this Coffee Conversations®, Heidi J. Ellsworth hosts a panel of industry professionals who discuss the importance of emotional intelligence in the roofing industry. The panel included Sue ...
Lose the hot pockets, balance your ventilation!
By Lauren White. Air Vent’s Ask the Experts seminar drew a full house of industry professionals eager to learn about balanced ventilation systems in Oregon. Good morning from Portland, Oregon! On this classic rainy spring day in PDX, an army of roofing trucks filled with tools and ladders brought over 130 ...
A key piece to helping solve the labor shortage puzzle
By Jonny Suchor. How the Labor Central App aims to help resolve the roofing industry's skilled labor shortage and keep workers safe. For years, the roofing industry has faced a significant labor shortage and continues to work through this issue. In a recent Coffee Conversations, Shining a Light on the ...
The voice of the metal construction industry
By Dani Sheehan. Celebrate 40 years of accomplishments and see why the Metal Construction Association is the authoritative voice of the metal construction industry by reading their 2023 Annual Report. Every year, the Metal Construction Association (MCA) publishes an annual report to celebrate their members’ efforts and achievements throughout the ...
Mastering roofing solutions for long-term performance
By Anna Lockhart. Tune in to this upcoming CoatingsTalk as the experts dive into the importance of proper maintenance, restoration and operations (MRO) training! In an upcoming CoatingsTalk, “Maintenance, Restoration and Operation Excellence,” host Heidi J. Ellsworth will be joined with Dylan Wheeler of SOPREMA to discuss the ...


















