RCSI - Diversifying Business
When big jobs slow, move close to your customer
RCS Influencer Wendy Marvin suggests getting creative when business is slow. If your phone has been quieter lately, you’re not alone. Small roofing businesses are feeling the squeeze from every direction: material costs that won’t settle, insurance headaches, tighter lending and homeowners who are cautious with every dollar. Customer volatility is ...
Diversify or Die
RCS Influencer Marty Stout says that understanding why your business needs to diversify is the first step for success. This month, I am going to write about ‘Why’ not ‘What’ I am doing to diversify my business. All of us have a different approach to these types of issues and ...
Are You Listening to Your Customers?
RCS Influencer Heidi J. Ellsworth says that you may need to be diversifying your business with new products or initiatives. We are on our way to METALCON in Pittsburgh, PA. It is a great show and a great chance to check in on what is happening in metal. This ...
Diversification Levels Out Seasonality
RCS Influencer Mike Pickel says that diversification helps provide work outside of the traditional busy seasons. Roofing can be very cyclical, varying with the seasons. Texas was recently ranked as the number one state in the country for hail claims following a three-year study. With our business being located in Texas, ...
Always be Looking for Way to Diversify and Differentiate
RCS Influencer Trent Cotney says that every business should be ready to diversify their product offerings to meet the needs of the marketplace. The ever-changing consumer demands and markets require businesses to adapt by diversifying their business products in order to stay competitive within the industry. With this thought in mind, ...
Product Mix Matrix Helps You Know Where to Focus
RCS Influencer Ken Kelly says that “Product Mix” is an important aspect of business development, budgeting, planning and execution. Since different offerings have different profit levels, it’s important to use a product mix tool to ensure sales are not only focused on the lower margin offerings. For example, a ...
