Will Lorenz Named President of General Coatings Manufacturing Corporation

The owners of General Coatings Manufacturing Corporation (GCMC) would like to announce appointment of Will Lorenz as the new President of GCMC. 

Will Lorenz has been vice president of national sales in spray foam roofing & tank systems for GCMC. He received a BA in Chemistry from the College of Wooster, Ohio and an MBA from the University California Irvine in 1996.

Prior to joining GCMC, Lorenz worked at Amoco Chemicals, Mobay Corporation, ICI Polyurethanes, Henry Company and Arnco. He is part of multiple industry organizations. He is president of RCMA, a board member of SPFA, on the Spray Foam Contractors (SFC) Leadership Committee, on the Spray Foam Manufacturer Government Affairs Committee and a member of NRCA, National Roof Contractors Association.

“I see my role is to bring the GCMC team together and unleash our capabilities. We pursue our goals through embracing Lax’s keen entrepreneurial spirit, bringing new energy saving roofing solutions, and unparalleled personal commitment to our dedicated contractors," Lorenz said.

About General Coatings Manufacturing Corporation

Over the past 25 years General Coatings has developed a reputation as a company that provides exceptional products for industrial, commercial and residential use. Our products are manufactured with an emphasis on quality, ensuring they will perform over the years no matter what the environmental challenges. Each product has been tested and certified by the authorities in the industry, to provide you with assurance that they will meet your specific project needs. Learn more at www.generalcoatings.net.