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RoofersCoffeeShop.com > Announcements > Turn Rooftop Risks Into Profit

Turn Rooftop Risks Into Profit

August 12, 2026 at 6:00 a.m.

In this RoofersCoffeeShop® Coffee Conversations, Heidi J. Ellsworth is joined by Joel Stanley of Anchor Products; Trent Cotney of Adams and Reese; and Mark Graham of NRCA, to explore the hidden risks on rooftops that are costing contractors money and how they can be transformed into new revenue opportunities. From code changes to improper equipment installations and drainage challenges, the group discusses the real issues impacting profitability today. They break down where contractors are exposed to risk and why many of these problems go unnoticed until they become costly failures. The conversation highlights overlooked opportunities including inspections maintenance programs and rooftop coordination services. Attendees will hear real-world examples of failures and how proactive approaches can protect both the building and the contractor’s bottom line.

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