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Making the Right Roofing Decision

September 21, 2026 at 6:00 a.m.

In this Read Listen Watch®, Heidi J. Ellsworth sits down with Jesse Sutton from Versico Roofing Systems explore how to choose between re-roofing and re-covering an existing commercial roof. From code requirements and roof evaluations to products like RapidLock (RLTM), Flexible DASHTM and VersiFleece®, this conversation helps contractors understand when each approach makes the most sense. Attendees will learn practical strategies for reducing disruptions, increasing installation efficiency, and delivering better outcomes for building owners. Whether you're evaluating a roof for re-covery or planning a full tear-off, contractors will leave with actionable insights they can apply on their next commercial project.

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